East Jakarta Administration Encourages Creative and Competitive MSMEs through UP2K Curation
The East Jakarta Administration is encouraging Micro, Small, and Medium Enterprises (MSMEs) to become more creative and highly competitive through the 2026 Jakarta Province Family Income Increase Effort (UP2K) product curation.
“The activity carries the theme ‘UP2K Moving Up, Creative, Inspiring, and Sustainable’. This curation is part of an effort to encourage UP2K actors in East Jakarta to become increasingly creative and innovative,” said Fauzi, the Assistant for Economy, Development, and Environment of the East Jakarta Administrative City, in East Jakarta on Thursday.
According to Fauzi, UP2K products, particularly in the culinary sector, must be able to provide benefits and meet nutritional health aspects, ensuring they are safe and suitable for consumption by all age groups, from toddlers to the elderly.
“The most important aspects are the taste and function of every product made. Products must also be clean, healthy, and nutritious, so they can be consumed well by everyone from toddlers to the elderly,” Fauzi stated.
In addition to product quality, Fauzi also emphasised the importance of attractive and informative packaging.
He noted that packaging is a key factor that can increase appeal while providing clear information to consumers.
Fauzi also reminded UP2K actors to pay attention to product legality, including compliance with Halal certification requirements.
“All these aspects are part of the effort to increase consumer trust and product competitiveness,” said Fauzi.
Fauzi expressed hope that this activity could develop products sustainably while supporting the improvement of family economies.
“Therefore, it is vital to pay attention to product quality, both in terms of taste and function,” said Fauzi.
Meanwhile, the Chairperson of the East Jakarta PKK Empowerment Team, Essie Feransie Munjirin, stated that the curation is being participated in by 30 business actors from 10 sub-districts.
The products displayed include not only culinary items but also crafts.
“Through this curation, East Jakarta’s UP2K products will become more competitive and capable of boosting family economies,” said Essie.
The curation process is conducted to assess the quality, feasibility, and competitiveness of the products produced by UP2K actors.
This process is expected to encourage entrepreneurs to continuously improve quality so that the resulting products can compete and possess better economic value.