Dunlop launches "Beyond The Drive Rewards" programme ahead of Lebaran exodus
Jakarta (ANTARA) – PT Sumi Rubber Indonesia has launched the “Beyond The Drive Rewards” promotional programme for consumers purchasing Dunlop and Falken tyres at authorised retail outlets as part of efforts to capitalise on the Lebaran exodus season in 2026.
Johan Tri M.F, Head of Marketing at PT Sumi Rubber Indonesia, stated that the programme represents an appreciation initiative for consumers who have consistently used Dunlop tyre products.
“This consumer promotion programme is one of our consistent promotional initiatives over several periods as a token of appreciation to loyal Dunlop consumers. Previously, this programme was known as ‘Dunlop Surprise’, but this year we are presenting it with a more premium concept through the Beyond The Drive Rewards programme,” Johan said in a statement in Jakarta on Thursday.
The company views the Lebaran exodus as a critical period for people undertaking long-distance journeys in private vehicles, and therefore vehicle condition, including tyres, must be ensured to be in good working order to support travel safety and comfort.
Through the “Beyond The Drive Rewards” programme, consumers have the opportunity to gain various benefits, including tyre purchase cashback of up to Rp3 million and the chance to participate in prize draws with a total value of billions of rupiah.
The programme runs from 16 February to 31 May 2026 and applies to purchases of a minimum of two Dunlop or Falken tyres at authorised retail outlets throughout Indonesia.
Consumers who have made purchases can participate in the programme by registering through the official programme website and uploading proof of purchase in accordance with the specified conditions.
Johan added that through the tagline “Smart Premium Deserve Premium Experiences”, the company wishes to provide a more exclusive experience for Dunlop tyre users.
Additionally, the company also urges motorists to conduct regular tyre condition inspections, ensure tyre pressure complies with standards, and replace worn or damaged tyres to maintain safety during journeys.