Driving Indonesian Cinema's Acceleration into the Global Market via Web3
Indonesian blockchain and artificial intelligence (AI) entertainment company SHOW Token represented the national creative industry at the prestigious BRICS Creative Economy WAVES Bazaar 2026 at Trident Nariman Point, Mumbai, India, on 6–8 August 2026.
SHOW Token Chief Executive Officer (CEO) Akshay Melwani appeared as a panel speaker in a discussion session titled “Creative Markets Without Borders: Unlocking Distribution Across BRICS”. Before delegates from 11 BRICS member and partner countries, Melwani shared the stage with global industry leaders, including Panorama Studios CEO Ram Mirchandani (India), Daniel Novaes Sampaio of the Rio Film Commission (Brazil), and Julia Kordis of Kedoo (Russia).
The international forum, initiated by the Government of India, was attended by various industry leaders and global streaming platforms such as Netflix and Amazon Prime to formulate cross-sector business collaboration strategies for the creative economy, ranging from film, OTT, animation, VFX, to gaming.
In his presentation, Akshay Melwani highlighted Indonesia’s strategic position as the entertainment market with the largest scale of growth in Southeast Asia. Based on the latest economic data, with a population of 284.4 million, Indonesia recorded the highest cinema attendance in the region with 127.4 million tickets per year, with local films commanding 68 percent of market share.
Nevertheless, the national cinema industry remains constrained by physical network infrastructure that has only reached a ratio of 8.4 screens per one million population (a total of 2,375 screens). This gap creates distribution barriers, particularly for independent filmmakers.
To address these challenges, SHOW Token offered a borderless distribution blueprint integrating Web3 and AI technology, supported by domestic crypto market penetration that has reached 20.2 million investors.
“Indonesia is a giant market with cinema attendance reaching 127.4 million tickets, yet traditional international distribution chains remain too complicated and expensive. Through Web3 and AI integration, we cut inefficient intermediary pathways and build a transparent ecosystem where global audiences can become direct partners in the journey of a film,” said Akshay in a statement on Tuesday (11/8/2026).
Through the SHOW Movies ecosystem, SHOW AI & Marketplace, and SHOW Capital & Index, the public can participate directly in the funding and ownership of film projects. This model has been applied to the funding of national films such as Cerita Lila, which surpassed 1 million viewers, Pemikat Jiwa, Sihir Tanah Kubur, and Ketok Mejik.
On the sidelines of the forum, the SHOW Token delegation also held one-to-one business meetings with Panorama Studios CEO Ram Mirchandani. The discussions focused on co-production cooperation plans, Web3 technology exchange, and the opening of reciprocal distribution channels between the Indonesian and Bollywood film industries. This global expansion momentum aligns with the official listing of SHOW Token on the Indodax crypto exchange on 7 August 2026.