Driven by 2026 Gen Z Preference Trends, Local Fragrance Industry Could Dominate Domestic Market
Changes in lifestyle trends are making the Generation Z demographic increasingly selective, particularly in determining the body care and daily fragrance products they use.
Granito Arighi P., Senior Brand Marketing Manager at PT Citra Alam Aromante, stated that penetration into the youth segment currently requires a product presence across various daily activities.
“Consumer trust cannot be built instantly through a single campaign. Companies are required to map the audience’s culture to present relevant products and ease of access across all distribution channels,” Granito said in a statement on Tuesday, 1 September 2026.
Furthermore, he emphasised that consumer appreciation is a function of structural collaboration across all lines of the supply chain.
Granito noted that the industry’s competitive dynamics in capturing the preferences of the young market were the main focus during the Marketeers Youth Choice Award 2026 ceremony held at CGV Grand Indonesia, Jakarta.
In this data-driven event, Bizarre Parfum, produced by PT Citra Alam Aromindo, was named one of the award recipients, maintaining a similar achievement from the previous year.
The assessment resulted from a survey of 2,233 Gen Z respondents spread across 25 cities in Indonesia. The evaluation process calculated top-of-mind awareness, objective preferences, and business programmes, measured through aspects of creativity, innovation, reach, and social impact.
He acknowledged that the success in maintaining a position in this competitive market is supported by the execution of integrated marketing strategies.
Product visibility is driven not only through digital campaigns and social media but is also directly connected to the e-commerce ecosystem and the expansion of physical retail networks. These operational steps are designed to ensure that the product discovery cycle and consumer transactions proceed without friction.
“This achievement is the result of the hard work of the team, distribution partners, retail networks, and content creators. This preference indicator is our operational responsibility to continue calibrating our marketing strategy moving forward,” said Granito.
As a subsequent business step, the company’s focus will be directed towards fragrance product innovation that is adaptive to the purchasing power of young consumers.
“Through our positioning as a Youth Fragrance & Body Care brand, our strategic growth commitment is directed to align with the changing aspirations and lifestyle trends of Gen Z in the national market,” he added.