Domestic Market Begins to Eye High-Efficiency Lighting Solutions

The lighting brand Osram has officially returned to the Indonesian market for general lighting. This comeback is marked by the inauguration of Ledvance Trading Indonesia. As the global licensee for the Osram brand in general lighting, Ledvance is taking strategic steps to expand its business footprint in the country. This move also addresses the longing of Indonesian consumers for high-quality lighting solutions that have been renowned for decades. Managing Director of Ledvance Southeast Asia, Leven Cao, emphasised that Indonesia represents a market with enormous growth potential in Southeast Asia. “We are very excited to bring Osram back to Indonesia through Ledvance. This is a strategic step to expand our reach and deliver high-quality lighting solutions to the Indonesian market,” stated Leven Cao in his remarks on Wednesday (1/4/2026). Ledvance is committed to introducing Osram products that prioritise energy efficiency and modern technology. The product lineup covers various segments, from residential use to large-scale commercial and industrial needs. The return of this brand is expected to fulfil the domestic market’s growing interest in sustainable lighting solutions. Through the opening of Ledvance Trading Indonesia’s operational office, the company aims to bolster its national distribution network. Ledvance also plans to establish wider partnerships with domestic stakeholders to ensure product availability across various regions. With Osram’s strong brand heritage embedded in the public’s mind, Ledvance is optimistic about regaining market dominance and solidifying its position as a key player in Indonesia’s lighting industry.