DKI Readies Six Transjakarta Stops for Naming Rights Partnerships

The DKI Jakarta Provincial Government is targeting six locations for Transjakarta bus stop naming rights partnerships as a collaborative effort to increase non-ticket revenue. Governor of DKI Jakarta Pramono Anung stated during the inauguration of the Swadarma Paragon integrated facility on Thursday that the administration is actively opening up opportunities to build trust with the business community for the joint development of Jakarta. The Swadarma Paragon stop and the Bhineka Child-Friendly Integrated Public Space (RPTRA) were supported by the corporate social responsibility programme of PT Paragon Technology and Innovation. Pramono noted that private sector involvement, such as that demonstrated by Paragon including the RPTRA, is very positive. The Swadarma Paragon stop becomes the eighth naming rights collaboration with PT Transportasi Jakarta (Transjakarta). The eight stops under the naming rights scheme include Bundaran HI Astra, Senayan Bank DKI, Widya Chandra Telkomsel, Cawang Sentral 1 Polypaint, Petukangan D’MASIV, Senen Toyota Rangga, Setiabudi Integritas, and Swadarma Paragon Corp.