DKI Readies Six Transjakarta Stops for Naming Rights Partnerships
Jakarta (ANTARA) - The DKI Jakarta Provincial Government is targeting six locations for TransJakarta shelter naming rights partnerships, as part of efforts to foster collaboration and increase non-fare box revenue.
“There are still six more locations we will propose for partnerships,” said Jakarta Governor Pramono Anung at the inauguration of the integrated facilities at the Swadarma Paragon shelter in Jakarta on Thursday.
Pramono stressed that the Jakarta Provincial Government continues to open space to build trust with the business community to jointly develop Jakarta.
As an example, the integrated facilities at the Swadarma Paragon shelter and the Bhineka RPTRA are supported by the corporate social responsibility (CSR) of PT Paragon Technology and Innovation.
“Private sector involvement is needed, and one of the things done by Paragon, including the RPTRA, is in my view very, very good,” he said.
With this, the Swadharma Paragon shelter becomes the eighth naming rights partner working with PT Transportasi Jakarta (TransJakarta).
The eight shelters under naming rights schemes comprise Bundaran HI Astra, Senayan Bank DKI, Widya Chandra Telkomsel, Cawang Sentral 1 Polypaint, Petukangan D’MASIV, Senen Toyota Rangga, Setiabudi Integritas, and Swadarma Paragon Corp.