DKI Jakarta strengthens tourism industry through master plan and collaboration

The DKI Jakarta Tourism and Creative Economy Agency (Disparekraf) is working to strengthen the tourism industry, particularly the hospitality sector, through the formulation of a short, medium, and long-term tourism master plan, as well as collaboration with various parties. “The essence of the Tourism Master Plan is to determine the long-term direction, over more than 10 years, for the tourism industry in Jakarta,” said Syarif Hidayat, Head of the Tourism Business Subgroup at Disparekraf DKI Jakarta, during an online event monitored in Jakarta on Thursday. Syarif stated that the tourism industry in Jakarta has begun to recover after a slump caused by the COVID-19 pandemic. Consequently, the DKI Jakarta Provincial Government is preparing various strategies to strengthen the industry through policies and regulations. These include providing relaxation or incentives for the certain goods and services tax (PBJT) on hospitality services in the form of principal tax relief. “Previously, the hospitality industry was in a slump. The DKI Provincial Government’s policies included tax relaxation and incentives,” Syarif said. In terms of access, the DKI Provincial Government is also integrating public transport around hotels and tourism industry sites in Jakarta to facilitate tourist mobility during holidays in the capital. In the field of marketing and promotion, the DKI Provincial Government is collaborating with influencers to promote Jakarta’s tourism industries. “For example, the recent ‘Mudik ke Jakarta’ programme. Malaysian tourists and influencers from Malaysia came to Jakarta to promote several tourist destinations,” Syarif noted. Through the ‘Mudik ke Jakarta’ programme, the DKI Provincial Government, together with the Association of Indonesian Travel Agents (Astindo) and the Jakarta Experience Board (JXB), sold holiday packages in Jakarta. “We created bundling packages, so it is not just hotels but also recreational spots and tourist attractions,” Syarif added.