Dji Sam Soe named favorite brand

JAKARTA: Dji Sam Soe clove cigarettes from cigarette maker PT HM Sampoerna Tbk products recently received its fifth consecutive Indonesian Customer Satisfaction Award (ICSA) 2005.

"The award has shown that we have been successful in consistently maintaining our products' quality," Sampoerna Director Angky Camaro said in a statement.

"Our efforts to innovate to meet market demand meant Dji Sam Soe has continued to exist since it was first produced in 1913," he added.

Hand-rolled clove cigarette Dji Sam Soe was named the best brand after a survey of 10,200 respondents in six major cities of Jakarta, Bandung, Semarang, Surabaya, Medan and Makassar. They survey was carried out by SWA magazine and Frontier Smarter Marketing Moves. -- JP