Distracted by the Guards? 5 Facts Behind the ShopeeVIP+ Advertisement
Did anyone immediately find themselves distracted by the movements of the Guards from Squid Game in the latest ShopeeVIP+ advertisement? The figures, usually associated with a tense atmosphere, appeared this time with a side much more relatable to everyday life.
Imagine returning to your room after a long day of work, only to find your body aching. This is not much different from the typical Indonesian citizen who arrives home after a long day and simply wants to lie down. Moments like these make the ShopeeVIP+ advertisement feel entertaining and relatable to viewers.
Since appearing on various social media platforms, the advertisement has begun attracting significant attention, accumulating millions of views and sparking various discussions. For those who were distracted by the Guards’ movements, here are five interesting facts behind the ShopeeVIP+ advertisement in collaboration with Netflix.
- Squid Game Guards Also Have Efficient Ways to Ease Work with ShopeeVIP+
While the Guards usually appear serious and mysterious in Squid Game, their behaviour this time is humorous because it feels so close to daily life. Imagine being busy on guard duty, feeling achy, and finding the time to check out medicated balm on Shopee. Shortly after, a Shopee courier appears to deliver the order, even catching the attention of other Guards.
Furthermore, there is a moment when they are tired of cleaning up the remains of a Dalgona game and choose a more practical way: checking out a blower to finish the job quickly. Once again, a Shopee courier appears with the necessary items. It is funny and absurd, yet relatable, as everyone seeks ways to make daily activities a little easier.
- Generating Curiosity with Millions of Views
The light and entertaining scenes have successfully piqued public interest. The ShopeeVIP+ advertisement video has surpassed 6 million views on YouTube, demonstrating the scale of attention towards the campaign. Additionally, it has reached over 5 million views on TikTok and up to 4 million views on Instagram. Beyond the appearance of familiar characters, the relatable storyline makes the advertisement highly rewatchable.
- Social Media Buzzes Over the Advertisement
The excitement does not stop at view counts. The ShopeeVIP+ advertisement has also garnered positive comments from netizens who were captivated by the Guards’ antics. This response shows that simple, everyday scenes serve as a unique attraction—funny and absurd, yet familiar. It is no wonder the comment sections are filled with netizens sharing their favourite moments.
- The Advertisement Marks the Arrival of ShopeeVIP+
Behind the entertaining scenes, this advertisement serves as a marker for the arrival of ShopeeVIP+, Shopee’s newest subscription programme offering a ‘One Subscription, Get Everything’ experience. Building on the enthusiasm for ShopeeVIP from last year, ShopeeVIP+ brings even more comprehensive benefits to accompany users’ daily lives, including:
Netflix Access: With ShopeeVIP+ subscriptions starting from 40,000 IDR per month, users can now enjoy access to Netflix Mobile Plans.
Unlimited Instant Free Shipping: Users can enjoy free shipping vouchers to support a more economical and practical shopping experience.
Daily Discount Vouchers: ShopeeVIP+ membership provides various daily discount vouchers, including 20% discounts from selected brands.
Through Netflix access, users can also enjoy various favourite shows such as Squid Game, Stranger Things, Gadis Kretek, Nightmares and Daydreams, The Shadow Strays, and Abadi Nan Jaya.
- Not Just the Ad, ‘One Subscription, Get Everything’ Also Sticks
Besides the distracting behaviour of the Guards, there is one other thing hard to miss: ‘One Subscription, Get Everything.’ This short phrase serves as the common thread connecting the advertisement’s story to ShopeeVIP+. Our daily lives do not consist of just one activity; there are times for shopping for necessities, looking for promos, and wanting items to arrive quickly, followed by lying down at night to continue watching favourite shows. Everything is summarised in a single subscription experience that combines shopping benefits and entertainment.