Digitalisation Becomes the New Standard for the Event Industry
REPUBLIKA.CO.ID, JAKARTA — The event organisation industry in Indonesia is entering a new phase of transformation as the utilisation of digital technology increases. This change is pushing event organisers to abandon manual processes in favour of more efficient, measurable systems oriented towards participant experiences.
The changes are evident from participant registration, ticket management, to interactions during the event. Technologies such as QR codes, RFID, and AI-based systems are now widely used to replace manual processes deemed time-consuming and prone to operational errors. The need for accurate and real-time data is also accelerating the adoption of digital systems in the event industry.
At the same time, participants’ expectations of an event are changing. Participants no longer simply attend but desire practical, quick, and interactive experiences. Queue-free check-in processes, digital information access, and interactive activities during the event are becoming the new standards that drive organisers to continuously innovate.
Along with this trend, technology companies are beginning to play the role of enablers in the event industry’s transformation. Migunesia is one of the digital solution providers offering integrated systems for modern event needs since its establishment in 2020 in Tangerang Regency, Banten.
Migunesia has developed various services ranging from QR code and RFID-based registration, digital ticketing, AI-based photobooths, to interactive games. The company also provides digital guest books, live streaming services, and souvenir distribution systems designed to simplify event operations without involving multiple different vendors.
Migunesia’s Chief Executive Officer, Budi Irwan Firmansyah, stated that technology is no longer just a supporting tool but a determining factor in event quality. “For us, the success of an event is not just about smoothness, but about creating experiences that are remembered long after the event ends,” he said on Saturday (9/5/2026).
The utilisation of technology also opens new opportunities for organisers to manage events more measurably. Data-based systems enable monitoring of participant numbers, visitor flow management, to more accurate evaluation of event effectiveness compared to conventional methods.
Looking ahead, the integration of digital systems, automation, and technology-based experiences is expected to become the new standard for the event industry in Indonesia. Collaboration between organisers and technology providers is seen as key to the industry’s ability to deliver efficient events that are relevant to the needs of today’s participants.