Digitalisation Affirmed as Driver of MSME Business Competitiveness
Jakarta, VIVA – Bank Raya, a digital bank under the BRI Group, has reaffirmed its commitment to playing an active role in accelerating digital financial inclusion for micro, small and medium enterprises (MSMEs).
“As a digital bank, Bank Raya continues to encourage local entrepreneurs to enhance their competitiveness, particularly through digitalisation,” said Kicky Andrie Davetra, Business Director of Bank Raya, in a statement on Monday, 23 February 2026.
As a demonstration of its commitment to fostering competitive MSMEs, he said Bank Raya is fully supporting the Sundown Markette Festival, which carries the theme ‘Harmony of Togetherness’ and serves as a collaborative space for tenants, local brands, communities and local culture. The festival is being held throughout Ramadan from 21 February to 14 March 2026 in Jakarta.
“As the Official Banking Partner, Bank Raya together with the Sundown Markette Festival invites the public to enjoy the convenience of cashless transactions, while MSMEs can also benefit from simplified business financial management using the Raya Application,” he added.
Kicky further noted that at the Sundown Markette Festival, Bank Raya is providing an inclusive transaction ecosystem for MSMEs and communities, enabling the public to experience practical digital transactions whilst generating a positive impact on economic growth. To support convenient transactions for festival attendees, Bank Raya is offering a range of promotions.
These include a cashback promotion worth Rp10,000 on minimum transactions of Rp30,000, a Best Tenant promotion for the five tenants with the highest average balances during the event, and an additional promotion for Bank Raya customers offering the chance to win merchandise and prizes worth millions of rupiah.
The Sundown Markette Festival is also committed to encouraging MSMEs to maintain cleanliness and environmental sustainability. All MSME tenants and organisers ensure food and beverage quality and hygiene through regular inspections. Additionally, the event implements a structured waste management system, from collection to processing, including the management of used cooking oil to prevent environmental contamination. These measures are taken to reduce the negative impact of waste on health and the environment.
“Bank Raya will continue to strengthen synergies to drive the growth of Indonesian MSMEs through various innovations in the Raya Application, in order to continue playing a role in strengthening Indonesia’s digital economy,” he concluded.