Digital Transactions to Boost Indonesian Game Developers' Global Expansion, Says Deputy Minister
Jakarta (ANTARA) - Deputy Minister for Creative Economy Irene Umar said digital transactions carried out on game monetisation platforms can strengthen the global expansion of local games.
She made the statement at the signing of a memorandum of understanding between digital monetisation and content platform Coda and the Ministry of Creative Economy.
“I greatly appreciate Coda for helping to open doors, because this is a plug-and-play system so any game can enter Coda, and then we can access the global market,” Irene said in Jakarta on Thursday.
She said the MoU will also pave the way for game developers in Indonesia to expand their work to the global arena through the Coda platform.
She added that digital payment platforms like Coda can also bring profits to the country from the creative industry, particularly gaming.
“Whatever we sell digitally and globally, the most important thing is adaptation, how we can receive profits from our potential customers. It will be very difficult if we, as a business or game developer, have to enter country by country to see how payments can have an impact,” Irene said.
She said the collaboration shows the seriousness of the government and the private sector in developing the gaming industry. According to her, Indonesia is not only filled with talented gamers who have won various competitions, but also game creators who are rarely known in their own country.
Irene said the ministry, together with associations, continues to encourage local game development to create interesting content according to the local market genre.
The signing of the MoU is also intended to provide deeper insights into decision-making to build local game developers so they can compete in the international industry.
“Together as a nation, we can be better at conquering the world with the games we build because I believe our game developers are top-notch,” Irene said.
Currently, the Ministry of Creative Economy is continuing activations to introduce local games, such as placing game corners at Airport Terminals 2 and 3 and collaborating with hotels so the public can learn about local games, both digital and board games.
Coda CEO Shane Happach said Indonesia has become a potential market, with about 20 percent of Coda’s revenue coming from Indonesian customers.
Coda’s infrastructure will also support commercialisation that can maximise 38 percent of Indonesian games on global platforms.
“We have built a section to find Indonesian content called local favourites. We hope to grow this channel significantly in the future as part of this collaboration,” Shane said.