Digital Strategy Underpins Growth in the Insurance Business

Digital reputation is becoming an increasingly important factor in the insurance industry’s competition, as public use of technology-based services rises. A company’s ability to maintain public trust in the digital space is considered to influence its competitiveness and business sustainability. PT Asuransi Tugu Pratama Indonesia Tbk (Tugu Insurance) is one company that has made strengthening its digital brand part of its corporate transformation strategy. This step is taken to adapt to changing consumer behaviour, which increasingly relies on digital services to access financial products and services. Corporate Secretary of Tugu Insurance, Dudi Subekti, stated that strengthening digital reputation is carried out through the development of technology-based services and improving the quality of communication with customers. “We are grateful for the appreciation given. This award is the result of the hard work of all Tugu Insurance personnel in delivering services supported by effective and trusted digital communications,” Dudi said in an official statement in Jakarta, Tuesday (23/6/2026). According to Dudi, digital transformation is not only about utilising technology but must also be supported by sound company performance and good governance. “A strong digital reputation must be built on the foundation of healthy performance, good governance, sustainable innovation, and the ability to provide optimal protection for customers,” Dudi said. In its 2025 annual report, Tugu Insurance noted that information technology is a key instrument for improving operational efficiency. The company has implemented an Enterprise Resource Planning (ERP) system that integrates corporate and retail business processes into a single system. The use of this technology aims to enhance service effectiveness while strengthening the company’s data management and business processes. Going forward, the company will also increase the use of data, analytics, and digital communication to support service development and maintain competitiveness in the insurance industry. Strengthening digital reputation is a growing trend in the financial services sector. Beyond product and service quality, a company’s ability to build trust through digital channels is now a factor increasingly considered by consumers when choosing insurance services. At the Infobank-Isentia Digital Brand Awards 2026, Tugu Insurance received five awards related to digital brand performance in the general insurance sector. This recognition reflects the growing role of digital strategy in supporting a company’s position amid increasingly competitive industry rivalry.