Digital Service Innovation, Pegadaian Sweeps Two Awards at Indonesia WOW Brand 2026
Jakarta, VIVA – PT Pegadaian has once again achieved a proud milestone at the Indonesia Branding Campaign of The Year 2026. Pegadaian successfully brought home two awards at the ceremony, which was part of the Indonesia WOW Brand series by MarkPlus, Inc., held at The Ballroom Djakarta Theater on Thursday (16/04).
The two prestigious awards won by Pegadaian include Gold Winner in the Investment Application category, and Bronze Winner in the Digital Marketing category. These awards recognise the excellence of Pegadaian’s digital gold service application, which serves as the most trusted contemporary investment solution for the public through the Tring! app, as well as the effectiveness of Pegadaian’s digital communication strategies in reaching and educating the wider community in the era of transformation.
This achievement affirms that the digital innovations promoted by Pegadaian, such as the Tring! app, have become the primary choice for customers in managing their gold assets in a practical and secure manner. It also demonstrates Pegadaian’s success in transforming communication methods from conventional to more dynamic and relevant to the needs of the current digital generation.
Director of Marketing, Sales and Product Development at PT Pegadaian, Selfie Dewiyanti, stated that this award is a form of appreciation for the hard work of all Pegadaian personnel in maintaining customer trust.
“This award from MarkPlus is not just a source of pride for us, but a significant responsibility. This achievement is concrete proof that the customer-focused strategy we are implementing is on the right track. We thank the trust of the Indonesian people, which continues to inspire us to serve wholeheartedly and provide inclusive, easily accessible services that deliver sustainable added value,” said Selfie.
This success at the Indonesia WOW Brand 2026 event serves as additional motivation for Pegadaian to further strengthen its digital ecosystem. As a driver of the popular economy, Pegadaian is committed to continuous innovation to address the challenges of the times and realise its grand mission of MengEMASkan Indonesia.
At the same opportunity, Senior Vice President of Marketing at PT Pegadaian, Yudi Sadono, participated as a panellist in the WOW Brand 2026 Seminar themed “Branding in The Age of AI”. In a session titled “AI Drives Scale, Trust Stay Gold”, he explained how artificial intelligence plays a primary role in expanding business scale and service reach massively, while customer trust remains the fundamental value that is prioritised.