Digital Insurance Expands More Practical Coverage

Indonesia will redirect part of its crude oil imports to the United States. PT Asuransi BRI Life has introduced Digital Insurance, or Mobile Digital Insurance (MODI). It is designed to provide flexible protection that is relevant to activities of modern society, and can be accessed end-to-end via the official platform https://digital.brilife.co.id/.

Andrew Bain, Chief Operating Officer of BRI Life, said MODI is part of the company’s digital transformation strategy to broaden access to insurance protection in a more practical and inclusive way. This is driven by changes in consumer behaviour that increasingly prioritise convenience and speed of digital services, including protection needs for various specific activities such as sports, travel, religious activities, and certain events.

“MODI can be accessed without a complex administrative process. All processes, from selecting a package, purchasing a policy, to monitoring the policy, are conducted online, providing convenience, speed, and comfort for the public to obtain protection anytime and anywhere,” Andrew said in an official statement, on Wednesday (4/3).

There are six activity-based protection options. This is because each individual has a different risk profile and protection needs.

Thus customised coverage, premiums proportional to risk, and a more segmented and effective approach to communications. This strategy also supports optimising digital market penetration, increasing conversion rates, and strengthening MODI’s positioning.

The six MODI Digital Insurance packages:

The launch of MyPro+ represents the year’s second major digital innovation after MyGo+ was recently introduced to the public.