Digital Finance Industry Faces Customer Trust Challenges Amid Cyber Threats
The digital finance industry faces increasingly complex challenges amid rising cyber attack risks and economic pressures affecting household finances. System security and customer trust have become key factors in maintaining the sustainability of the national fintech ecosystem.
Digital finance companies are no longer sufficient merely providing transaction convenience; they must also ensure secure and trustworthy systems for users.
This situation has drawn attention from PT Indodana Multi Finance, also known as Indodana Finance, an OJK-licensed and supervised Buy Now Pay Later (BNPL) provider.
The company states it is continuously strengthening system integrity to protect data and enhance customer security during transactions.
These efforts led Indodana Finance to win the Best Multifinance Company 2026 award at the 15th Infobank-Isentia Digital Brand Appreciation 2026 event held as part of the Indonesia Digital Forum 2026.
Indodana Finance Director Iwan Dewanto said the award motivates the company to maintain service quality and system security amid the digital finance industry’s growth.
“We believe reliable system standards are fundamental to building a healthy and sustainable digital finance ecosystem,” Iwan stated.
He added that system security is crucial for ensuring customer comfort and trust in digital financing services.
“This recognition is a key motivator for us to consistently provide convenient and secure financing solutions for customers during transactions,” he said.
The award assessment was based on independent research by iSentia Indonesia, measuring digital brand performance and positive public sentiment on social media throughout the year.
Fintech Industry Threats
Amid digital transaction growth, the fintech industry faces data breaches, cyberattacks, and digital fraud, which could undermine public trust in digital financial services.
Additionally, economic pressures and rising living costs are making consumers more selective in choosing technology-based financing services.
Therefore, digital finance companies are expected to provide accessible, secure, and transparent services. Indodana Finance cited the award as motivation to continue supporting national financial inclusion through safe and trusted digital financing services. (E-2)
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