Digital Banks Offer Attractive Rates to Lure Customers Amid High Interest Era

Jakarta, CNBC Indonesia - Amid high interest rates, digital banks are deploying specific strategies to maintain liquidity, increase third-party funds (DPK), and disburse financing or credit, according to Superbank President Director Tigor M. Siahaan. Superbank, as a digital bank, continues to innovate by developing services and products relevant to customers who are increasingly educated, selective, cautious, and flexible. Superbank is also leveraging its integration with the Grab and OVO ecosystems as a source of business growth. The bank consistently offers attractive deposit rates of 7.5%. On the other hand, Superbank continues to maximise the use of digital technology, including data and Artificial Intelligence (AI), to expand services and increase the number of customers.