Digital Asset Industry Strengthens Airport Hospitality Ecosystem

The digital asset industry is now beginning to penetrate and strengthen the airport hospitality ecosystem. This is marked by a strategic collaboration between IAS Hospitality and Indodax to deliver added value for customers through a more comfortable travel experience that is relevant to modern lifestyles.

This partnership aims to strengthen the brand presence of both parties, increase customer engagement, and open up broader synergy opportunities in the travel sector. Through this cooperation, Indodax members will gain access and exclusive privileges within the IAS Hospitality airport lounge network.

The collaboration provides direct financial benefits for users. Regular Indodax members have the opportunity to obtain discounts of up to 15 per cent, while priority members can enjoy price cuts of up to 20 per cent on lounge access. Premium facilities available include quality food and beverages, comfortable seating areas, business facilities, high-speed internet access, and personalised hospitality services.

‘We are very enthusiastic about welcoming the Indodax community into our airport hospitality ecosystem. This partnership aligns with our commitment to delivering premium experiences that are increasingly accessible through strategic collaborations,’ said IAS Hospitality Commercial Director Ariadevi Hermaini in a written statement on Wednesday (10/6/2026).

Indodax CEO William Sutanto revealed that this collaboration is a form of appreciation for almost 10 million Indodax members in Indonesia. The majority of Indodax users come from the Millennial and Gen Z generations, who have high mobility.

‘We believe added value for users comes not only through online services, but also through experiences that provide comfort in daily activities,’ William explained.