DHL adds new color to brand

DHL adds new color to brand

JAKARTA: Following an acquisition by the German-based transport
and logistics company Deutsche Post World Net (DPWN), courier
company DHL unveiled its new logo in Jakarta on Friday.

Late last year, the world's market leader DPWN acquired 100
percent of the American brand DHL, and incorporated its two air
and sea freight and forwarding subsidiary companies Danzas and
Euro Express into a new brand -- DHL. While retaining the old DHL
logo, the new brand is marked with the yellow color of Deutsche
Post and Danzas.

A senior technical advisor from DHL's local operator PT
Birotika Semesta, Alan Cassels, said the integration of the
three companies had created the world's biggest transport and
logistics company and enabled customers to get one-stop access to
all express and logistics services.

With the integration, the new DHL is upbeat about dominating
the Asian Market.

Asia was already the fastest growing market for DHL. Within
the next two or three years China was expected to be the largest
market in the region for DHL, Chris Remund, a representative from
Danzas said.

DHL has been operating in Indonesia since 1973 and currently
holds a 50 percent share of the express and logistics market in
the country. -- JP