Dharma Jaya Partners with RPH Pulogadung Lessees to Suppress Live Chicken Prices
The Task Force for Combating Food Violations under the National Food Agency (Bapanas) and Perumda Dharma Jaya have swiftly moved to normalise chicken prices at the upstream level. This action follows field findings revealing retail traders selling chicken at Rp45,000 per kg, admitting to receiving live bird supplies at Rp32,000 per kg from lessees in the RPH Pulogadung area.
In response, Perumda Dharma Jaya’s management promptly issued an official letter on sales price provisions, referencing Task Force letter number 13/SATGAS.SABER/03/2026, and conducted field socialisation and supervision for chicken storage lessees at RPH Pulogadung.
Through persuasive measures, the company successfully encouraged a reduction in live chicken selling prices to align with regulatory stipulations. Perumda Dharma Jaya’s President Director, Raditya Endra Budiman, stated that the intensive socialisation and dialogue with lessee partners have yielded positive results for chicken price stability in Jakarta.
“We prioritise collaboration and two-way communication. Following in-depth socialisation and dialogue, a significant price adjustment has occurred. Chicken prices at the retail level, which previously reached Rp45,000 per kg, have now been suppressed to the range of Rp38,500 to Rp40,500 per bird,” Raditya explained.
This price reduction represents Dharma Jaya’s tangible commitment to complying with National Food Agency Head’s Decree Number 529 of 2024. The primary target of this normalisation is to provide leeway for retail traders to sell broiler chicken meat to the public at a maximum in accordance with the reference price circular.
Raditya emphasised that this success demonstrates the effective functioning of Perumda Dharma Jaya’s control over land lessee partners at RPH Pulogadung.
“We do not tolerate prices exceeding the government reference in our operational areas. The synergy between the regional public company and the lessees is expected to guarantee Jakarta residents that animal protein stocks are available at reasonable and controlled prices,” he concluded.
With this outcome, Perumda Dharma Jaya will continue to tighten daily supervision across all RPHs to ensure price compliance remains maintained until the upcoming Eid al-Fitr.
The Jakarta Provincial Government predicts a surge in food needs ahead of Ramadan and Eid al-Fitr 2026, particularly for chicken eggs, meat, shallots, and cooking oil.
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