Deputy Minister of Creative Economy: Local Intellectual Property Needs Support from an Integrated Creative Ecosystem

Jakarta (ANTARA) - Deputy Minister of Creative Economy/Deputy Head of the Creative Economy Agency (Wamen Ekraf), Irene Umar, stated that strengthening local Intellectual Property (IP) requires support from an integrated creative ecosystem.

According to her, it is important to emphasise a sense of ownership so that local IP has value nationally and can expand internationally.

“The challenge lies in how we can introduce, manage, and develop local IP that can be loved by the public nationally, including accelerating local IP into something that must be preserved and can compete globally,” said Deputy Minister Irene, in an official statement received on Sunday.

Irene said that Indonesia is not lacking in identity; in fact, it has too many identities, which means that across sub-sectors, everyone must work together and have market value.

The support of an integrated creative ecosystem, starting from the government, academia, the private sector (business), communities, media, to financial institutions, each party is considered to have a role in continuing to expand the space for local IP works by the nation’s generation so that they are better known to the public.

“The Ministry of Creative Economy always provides a stage and space for local IP to come to the surface, so that it is not only stored in an exposure space that makes it difficult for the public to know and love it. From there, a creative ecosystem can be created or grown,” said Deputy Minister Irene.

Through sustainable synergy, it is hoped that more local IP will be able to grow into global brands with strong characteristics that are loved and have distinctive Indonesian cultural value.

According to her, whatever local IP is managed, it must be commercialised so that it can build and form relationships with communities and be able to monetise across platforms. In this way, local IP will be much stronger and develop into a more sustainable business.

“What is the point of having followers for a local IP on social media if they cannot engage with the target market directly?” said Andrey Noelfry.

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