Deputy Minister Encourages Indonesia to Become a Creative Hub for Global Talent

Deputy Minister of Creative Economy Irene Umar is encouraging Indonesia to become a space for collaboration and a source of inspiration for global creators by opening up networks for international creative talent. She stated that Indonesia’s rich culture and talented individuals are capable of producing world-class works that can be collaborated on to strengthen the nation’s competitiveness on a global level. “Indonesia possesses a wealth of culture, creative talent, and landscapes capable of producing world-class works. We want more international creators to collaborate with local talent, thereby creating opportunities that strengthen the competitiveness of Indonesia’s creative economy globally,” Irene said in a statement received on Sunday. The Ministry of Creative Economy believes that the increasing number of international creators choosing Indonesia as a production location or creative partner will strengthen the national creative economy ecosystem. Irene also received a visit from South Korean singer, songwriter, and music producer Ilhoon. She supported the musician’s plan to film a music video at Mount Bromo and Surabaya’s Old Town, locations Ilhoon felt possessed landscapes and visual character suited to his desired artistic concept. Ilhoon admitted that the response from fans on social media following the filming process further strengthened his desire to return and collaborate with Indonesia’s creative ecosystem in the future. “The vast, silent, and dramatic panorama of Mount Bromo is one of the views I will remember for the rest of my life. The enthusiasm of fans in Indonesia after the video’s release far exceeded my expectations and motivates me to visit and create in Indonesia more often,” Ilhoon revealed. Through global collaboration, Indonesia is expected to increase the exposure of its creative works in international markets while simultaneously strengthening the creative economy as the new engine of growth.