Deputy Manpower Minister Encourages Certification in Creative Services Sector

The beauty industry, including the permanent makeup field, is no longer merely about trends and appearance. The sector has become an important space for labour absorption and business development, particularly for women and micro-enterprise operators.

As the industry develops rapidly, strengthening competency standards has become an urgent need to ensure service quality and make the workforce more competitive.

Chairman of LSP Permanent Makeup Indonesia and board member of PPMU Indonesia, Ali Tatto Sulam, emphasised that industry progress must be matched by measurable and standardised workforce capabilities. Many practitioners possess strong skills but lack official recognition in the form of competency certificates.

“Many practitioners have talent but do not yet have official proof of competency recognition, making it difficult for them to develop their careers both domestically and in the global market,” said Ali on Sunday, 23 August 2026.

He added that the biggest challenge currently is the diversity of service quality amid the broad base of business operators.

“The beauty industry is a sector that absorbs a large workforce, especially women and micro-enterprise operators. However, service quality still varies greatly,” he said.

To address this, PPMU Indonesia is collaborating with a number of authorised Professional Certification Bodies (LSP) so that practitioners can undergo competency assessments and obtain certificates in accordance with applicable national standards.

Chairman of the National Professional Certification Agency (BNSP), Syamsi Hari, expressed full support for this initiative. According to him, certification is not merely a document recognising ability, but a guarantee of expertise for consumers as well as protection of rights for workers.

“We are ready to facilitate so that the standards developed by the makeup association can be recognised nationally,” Syamsi asserted.

Similar support was conveyed by Deputy Minister of Manpower, Afriansyah Noor. The government continues to encourage the implementation of certification in the creative services sector, including the beauty industry, and views makeup skills as a profession requiring clear competency standards.

“Through policy support and oversight of Professional Certification Bodies, we want to ensure that the workforce in Indonesia’s beauty industry becomes increasingly professional, protected, and able to compete,” said Afriansyah.