Dell to increase sales

Dell to increase sales

JAKARTA (JP): The Dell Computer Corporation of the United
States plans to increase its computer sales in Indonesia to
300,000 units by the end of this year, as compared with 240,000
units last year, a senior executive said yesterday.

"By that time, Dell will gain a 7.5 percent to 10 percent
share of the Indonesian computer market," Dell's South Asia
managing director, Andrew Hua, said.

"It means that Dell will be among the top three in the
country's computer market," he said, adding that Dell is now
among the top ten computer suppliers in Indonesia.

Indonesia is Dell's fourth-largest personal computer market in
Asia after Japan, South Korea and China.

He said Dell is investing US$100m for the expansion of its
business in the next two years in the Asia-Pacific region.

He explained that, in a bid to increase its sales in
Indonesia, Dell will launch direct sales to users and provide
toll-free on-site technical phone support and in-house sales
support.

"We want Dell's customers in Indonesia to get the same
services as Dell's customers all over the world," he said.

In the fiscal year which ended in January, 1995, Dell recorded
sales revenues of US$3.5 billion and a net profit of US$149.2
million.(31)