Dell computer expects higher sale

Dell computer expects higher sale

JAKARTA (JP): PT Adhisakti Solusi Komputindo, the distributor of Dell personal computers, expects an 80 percent increase in its sales in the country to about 18,000 units in 1996, the company's president said here yesterday.

"Last year's sales of Dell computers reached about 10,000 units," Adhisakti's president, Johnny Liando, told the media in a luncheon meeting with the vice chairman of Dell Computer Corporation of the United States, Morton L. Topfer.

Johnny said that the rate of sales increase will be higher than the average growth of 25 percent in total computer sales in Indonesia.

He said his company's sales increase will be supported by the operation of its Asia-Pacific manufacturing and customer support facilities in Penang, Malaysia, which will be inaugurated next week.

Supplies from the Malaysian facilities will help the company reduce transportation costs and delivery time, he said.

Topfer said that Dell Computer, which was founded in 1984, markets its products in 125 countries with total annual revenues of US$4.8 billion.

Adhisakti's director of sales, Endang Surya, told The Jakarta Post that his company's main competitors in Indonesia are Acer of Taiwan, Compaq of the United States and Hewlett-Packard of the United States.

Kompas daily reported recently that total sales of personal computers in Indonesia reached 269,500 units in 1994. Acer gained a 15 percent share of the computer market, as compared with 7.5 percent recorded by Wearnes of the United States, 5.2 percent by Compaq, 3.8 percent by Hewlett-Packard, 3.3 percent by International Business Machine (IBM) of the United States and 2.4 percent by Dell.

Adhisakti started distributing Dell computers in Indonesia in 1994.(kod)