Dell computer expects higher sale

Dell computer expects higher sale

JAKARTA (JP): PT Adhisakti Solusi Komputindo, the distributor
of Dell personal computers, expects an 80 percent increase in its
sales in the country to about 18,000 units in 1996, the company's
president said here yesterday.

"Last year's sales of Dell computers reached about 10,000
units," Adhisakti's president, Johnny Liando, told the media in a
luncheon meeting with the vice chairman of Dell Computer
Corporation of the United States, Morton L. Topfer.

Johnny said that the rate of sales increase will be higher
than the average growth of 25 percent in total computer sales in
Indonesia.

He said his company's sales increase will be supported by the
operation of its Asia-Pacific manufacturing and customer support
facilities in Penang, Malaysia, which will be inaugurated next
week.

Supplies from the Malaysian facilities will help the company
reduce transportation costs and delivery time, he said.

Topfer said that Dell Computer, which was founded in 1984,
markets its products in 125 countries with total annual revenues
of US$4.8 billion.

Adhisakti's director of sales, Endang Surya, told The Jakarta
Post that his company's main competitors in Indonesia are Acer of
Taiwan, Compaq of the United States and Hewlett-Packard of the
United States.

Kompas daily reported recently that total sales of personal
computers in Indonesia reached 269,500 units in 1994. Acer gained
a 15 percent share of the computer market, as compared with 7.5
percent recorded by Wearnes of the United States, 5.2 percent by
Compaq, 3.8 percent by Hewlett-Packard, 3.3 percent by
International Business Machine (IBM) of the United States and 2.4
percent by Dell.

Adhisakti started distributing Dell computers in Indonesia in
1994.(kod)