DBS Treasures reports 289% net profit growth driven by personalised wealth management

Consumer Banking Director of PT Bank DBS Indonesia, Melfrida Gultom, reported that DBS Treasures recorded a significant 289% year-on-year (yoy) growth in Net Profit After Tax (NPAT), surpassing its budget target by 157%. This growth was accompanied by a 73% yoy increase in new customers.

In recent years, DBS has observed increasingly significant changes in the behaviour of affluent customers, particularly amid market conditions influenced by geopolitical uncertainty and global volatility. This situation has become a primary focus for DBS, which has responded by prioritising a wealth management strategy based on objective, comprehensive, and actionable insights, centred on a personal approach for clients.

Year-to-date data up to May 2026 showed the Jakarta Composite Index (IHSG) corrected by nearly 30%, with foreign capital outflows reaching approximately Rp41.16 trillion. This global and domestic market uncertainty was seen to influence the trend of declining interest rates and increasingly tight banking promotional competition throughout 2025.

Entering 2026 with a rising interest rate trend, Bank DBS Indonesia recorded growth influenced by increased customer appreciation and solid satisfaction scores. This was based on the success of more personalised portfolio recommendations through the integration of regional investment insights from the DBS Chief Investment Office and machine learning technology in investment advisory services.