Dayton enters Indonesia, introducing DT30 and H/T100 tyres
Jakarta (ANTARA) - The Dayton tyre brand, under the auspices of the Bridgestone Group, has officially entered the Indonesian market, introducing its first two products, the DT30 and H/T100, for passenger vehicles.
Speaking in Tangerang on Wednesday, the President Director of PT Bridgestone Tire Indonesia, Mukiat Sutikno, stated that Dayton’s presence in Indonesia is the result of a research and development process that took consumer needs into account.
“We listened to what Indonesian consumers expect, and then translated that into a brand that meets the essential needs of consumers for a tyre product, with the durability and safety that are hallmarks of Bridgestone’s engineering,” said Mukiat during the Dayton Media Test Drive event in the PIK 2 area.
The arrival of Dayton adds more options to the passenger vehicle tyre market, with products focused on daily usage requirements.
Dayton carries the concept of safe, durable, and reliable tyres for the essentials of daily use.
According to Mukiat, consumer feedback has been translated into products that prioritise durability and safety by utilising engineering developed by Bridgestone.
In the initial stage, Dayton is introducing two products to the Indonesian market, namely the DT30 and H/T100, which target different vehicle characteristics.
The Dayton DT30 is intended for MPVs and sedans, focusing on low road noise, wet surface performance, and durability. The tyre is available for rim sizes ranging from 14 to 18 inches and can be used on various passenger vehicles, ranging from low-cost green cars (LCGC), hatchbacks, city cars, and compact SUVs to mid-range sedans.
Meanwhile, the Dayton H/T100 targets SUVs, focusing on handling stability, ease of installation, and low noise levels. The tyre utilises an all-position fitment concept, which allows for easier tyre rotation and maintenance.
The H/T100 is available for rim sizes from 16 to 18 inches and targets vehicles ranging from compact SUVs to mid-range SUVs.
Dayton carries the slogan “Your Reliable Partner,” with the core brand concept of “Essential Reliability and Quality,” placing safety, durability, and reliability as the primary focus of its products.