Danantara Launches CX100 as a Tool to Measure SOE Service Quality

Danantara Indonesia has launched a customer experience (CX) calibration and assessment programme called Danantara CX100, aimed at measuring the service quality of state-owned enterprises (SOEs) from the public’s perspective as service users. Senior Director and Chief Marketing Officer of Danantara Asset Management, Dendi Tegar Danianto, stated that CX100 serves as a tool to gauge the maturity of SOE services to the public, targeting 125 SOEs that directly serve customers. This measurement is intended to provide a basis for assessing service levels, thereby identifying quality and driving the transformation of SOE services. Based on the customer’s perspective or voice, Danantara is encouraging SOEs to continuously improve service quality across sectors including transportation, energy, and food.