Danamon and Adira Finance, Supported by MUFG, Return to IIMS Surabaya 2026 with Holistic Financial Solutions
Surabaya, 26 May 2026 – PT Bank Danamon Indonesia Tbk (‘Danamon’) and PT Adira Dinamika Multi Finance Tbk (‘Adira Finance’), with support from MUFG Bank, Ltd. (‘MUFG’), are returning to support the Indonesia International Motor Show (IIMS) Surabaya 2026 as Official Bank Partner, Official Multifinance Partner, and Official Trade-In Partner. This year’s participation as a unified financial group at the event, running from 26 to 31 May 2026, marks the fifth consecutive year of collaboration, building on the success of their participation in the February 2026 IIMS Jakarta. As one of the nation’s key economic hubs, East Java is the second-largest contributor to GDP, with Surabaya driving the province’s economic growth. Surabaya’s economy, dominated by wholesale and retail trade and motor vehicle repair, reflects a strong link between city activities and the automotive industry. By end-2025, BPS data showed Surabaya had around 3.8 million registered vehicles, the highest in East Java. Electric vehicle numbers have also grown significantly year-on-year. Domestically, East Java continues to play a strategic role as a major contributor to the national motor vehicle sector. According to Indonesian National Police Traffic Corps (Korlantas Polri) data, as of April 2026, East Java’s motor vehicle population reached 26.9 million units, or 15.4% of the national total. This figure not only reflects high societal activity but also underscores East Java’s position as Indonesia’s largest contributor to the automotive population. Beyond being a major automotive market, Surabaya serves as a strategic hub for goods, services, and investment flows to Eastern Indonesia, including Sulawesi, Bali, Nusa Tenggara, and Maluku–Papua. This position makes Surabaya a crucial node in the national automotive supply chain, from upstream to downstream. Tadanobu Hirano, Managing Director and Deputy Head of Japanese Corporate Banking at MUFG Indonesia, explained, ‘MUFG’s participation in IIMS Surabaya 2026 reflects our focus on strengthening contributions in East Java, which continues to show dynamic economic growth, particularly in the automotive sector. Through collaboration with Danamon and Adira Finance, we aim to support the industry ecosystem more comprehensively—not just in financing, but also in fostering cross-stakeholder collaboration and driving innovation, including towards more sustainable mobility solutions.’ Solaiman Widjaja, Danamon’s Regional Corporate Officer for East Java, stated, ‘Our participation in IIMS Surabaya 2026 is not just about presence, but about how Danamon, Adira Finance, and MUFG as a unified financial group can deliver relevant holistic financial solutions for the public. We invite customers and visitors to attend and enjoy our attractive offers, experiencing firsthand the ease of fulfilling vehicle needs through our various programs and promotions during the event.’ Irfan Budianto, Head of Regional SSD for East Java at Adira Finance, added, ‘Surabaya and East Java are highly strategic automotive markets for Adira Finance. Through IIMS Surabaya 2026, we aim to get closer to the public and provide easier, more convenient, and profitable vehicle financing solutions. Alongside Danamon and supported by MUFG as a unified financial group, Adira Finance is ready to help consumers realise their dream vehicles, including through on-the-spot approvals and trade-in programs.’ To reach more people in East Java and create a memorable experience for customers, Danamon, as part of a financial group offering holistic solutions, supports not just motor vehicle ownership but also various transaction and lifestyle needs. At IIMS Surabaya 2026, Danamon is offering special interest rates from 1.7% per annum for KPM Prima, alongside various promotions and attractive programs during the exhibition to thank visitors and potential customers keen on fulfilling their vehicle needs. Other special products and offers provided by Danamon for customers and visitors during IIMS Surabaya 2026 include: - IDR 1 for IIMS 2026 entry tickets using QRIS D-Bank PRO. - 50% cashback up to IDR 25,000 on food and beverages using QRIS D-Bank PRO. - Customers eligible for Xiaomi Buds when purchasing vehicle accessories with Danamon Debit, Credit, or Charge cards. - 0% instalment My Own Installment for Danamon Credit and Charge cards. - Apply, get approved, and receive a Danamon Mastercard Platinum Credit Card, with a chance to play Lucky Dip for a cashback of IDR 500,000. - Various attractive prizes through gachapon, including…