Daihatsu Builds Consumer Loyalty Through Community Events

Jakarta (ANTARA) - Japanese automotive brand Daihatsu is working to build consumer loyalty by organising a community event called ‘Kumpul Sahabat Serentak’, involving customers, communities, and the general public. “Through Daihatsu Kumpul Sahabat Serentak, we aim to deliver a closer, easier, and more enjoyable experience for all Daihatsu friends in Indonesia,” said Sri Agung Handayani, Marketing Director and Corporate Communications Director of PT Astra Daihatsu Motor, in an official statement in Jakarta on Sunday. Besides providing various facilities for new vehicle transactions and trade-ins, the activity is part of the company’s strategy to expand its service reach amid rising competition in the national automotive market. Building consumer loyalty and strengthening community relations are considered crucial strategies for vehicle manufacturers to maintain competitiveness in the domestic market. As of April 2026, the brand recorded retail sales of 46,953 units with a market share of 16.3 percent, maintaining its position as the second-largest automotive retail seller nationally in the LCGC and SUV segments. In the passenger vehicle segment, the Daihatsu Sigra and Ayla achieved a combined market share of 36.8 percent in the Low Cost Green Car (LCGC) segment. In the SUV segment, the Daihatsu Terios captured a 30.4 percent market share for vehicles priced up to Rp300 million. In the commercial vehicle segment, the Gran Max Series remains a key contributor for Daihatsu and is the preferred commercial vehicle for business operators, holding a 63.3 percent market share in the entry commercial segment.