CW Coffee Launches 'Productive Allowance' Menu Series and Expands Outlet Network
Jakarta (ANTARA) — The local coffee shop chain CW Coffee has launched its latest menu series, titled ‘Tunjangan Produktif’ (Productive Allowance), featuring four new beverage variants. This launch is a strategic response to the rising prices of raw materials, which have impacted public purchasing power, including daily coffee consumption.
Four Menu Options in the Productive Allowance Series
The Productive Allowance series consists of four beverage variants catering to diverse consumer preferences, including Kopi Susu Sahabat, Oreo Iced Latte, Black Creamy, and Fresh Honey Lemon. Kopi Susu Sahabat offers a blend of espresso and milk, targeting milk coffee enthusiasts. The Oreo Iced Latte combines espresso and cold milk with an Oreo layer, providing a sweeter option. Black Creamy blends strong coffee character with a creamy texture, while Fresh Honey Lemon serves as a non-coffee alternative for consumers seeking a refreshing option.
Affordable Coffee as a Response to Consumer Needs
According to CW Coffee, the launch of this new menu series is an effort by the company to continue providing high-quality beverages at affordable prices amidst increasing production costs. This move is expected to help the public maintain their coffee consumption as part of their daily activities and productivity. Through the Productive Allowance series, CW Coffee aims to maintain consumer access to quality coffee and beverages at prices that remain accessible, recognising that the public is increasingly mindful of spending amidst changing market conditions.
CW Coffee Introduces CW Club for Customers
In addition to introducing the new menu, CW Coffee has also launched the CW Club as a membership application. The application provides several features for customers, including:
Accumulating points from every transaction to be used for future purchases.
Exclusive promos and vouchers available for CW Club members.
Social networking features that allow interaction between members and check-in facilities across all CW Coffee outlets in Indonesia.
The introduction of CW Club is part of the company’s efforts to strengthen customer loyalty programmes through digital-based services.
Regarding business expansion, CW Coffee announced it will open a new outlet in Cicalengka, West Java, in June 2026. The presence of this new outlet is part of the company’s strategy to expand its service reach and strengthen its position in the national coffee market. The Productive Allowance menu series is currently available at all CW Coffee outlets across Indonesia and can be enjoyed in-store, taken away, or ordered via online delivery services.