Customer Value and Employee Welfare as Key to Business Performance

Customer value and employee welfare have emerged as key drivers of business performance. As recognition of these achievements, several major corporations and brands have successfully established themselves as entities excelling in human resource management and customer value strengthening.

The recipients of the Indonesia Brand Excellence in Customer Value 2026 award include Bank Mandiri, Livin’ by Mandiri, Mandiri e-Money, Mandiri Kartu Kredit, Mandiri Call, Zurich Autocillin, Aspira, SHARP, SOLARIA, PT Mustika Ratu Tbk, HM Sampoerna (Sampoerna A, Sampoerna Hijau, Dji Sam Soe and Sampoerna A Mild), Good Day, Kopi ABC, Kapal Api, Zurich Travel Insurance, AXA Insurance Indonesia and PT Bank Syariah Indonesia Tbk.