Customer Loyalty in the Streaming Era Bears Fruit Through Appreciation Programs
Amidst the rapid growth of digital entertainment services, companies providing content and telecommunications are increasingly competing to offer appreciation programs to maintain customer loyalty. Not only through improving the quality of services, various promotions and large prize giveaways are now becoming strategies that are increasingly commonly used to strengthen the connection with users.
For consumers, these programs offer additional experiences that make enjoying digital entertainment more valuable while also opening up opportunities to gain real benefits.
One form of this appreciation is realized through a collaboration between WeTV Indonesia and Telkomsel, which awarded a car to the winner of the ‘WeTV Bagi-Bagi Mobil’ program. The award ceremony was held at GraPARI Graha Merah Putih, Jakarta, as the culmination of a program that had been running for a certain period and was participated in by hundreds of thousands of customers throughout Indonesia.
The main winner of the program was Patricia Ida, a recent graduate from Jakarta who is a user of the WeTV VIP service through a Telkomsel bundled package. She was selected through a transparent official drawing process and witnessed by representatives of relevant agencies in accordance with applicable regulations.
Patricia admitted that she did not expect that her habit of watching dramas and favorite entertainment content on digital platforms would lead her to win such a large prize.
“At first, I didn’t believe it when I was contacted as the winner. I’m just an ordinary customer who often watches on WeTV. This car prize means a lot to me and my family, especially to support our daily mobility,” said Patricia at the award ceremony.
Country Head of WeTV Indonesia, Febriamy Hutapea, said that this program is a form of gratitude to customers for their support and enthusiasm for the WeTV service. According to him, collaboration with Telkomsel allows the company to provide more tangible benefits, not only in the form of quality entertainment but also the opportunity to win large prizes.
“We present this program as a form of appreciation to loyal WeTV users. We are very happy to be able to realize the dreams of customers through collaboration with Telkomsel, while also providing a more valuable entertainment experience,” said Febriamy.
From the partner’s side, Telkomsel emphasized that this collaboration is part of the company’s commitment to enriching the digital lifestyle ecosystem for customers. Through bundled data packages with premium entertainment services, customers can easily enjoy their favorite content while also having the opportunity to participate in various appreciation programs.
A Telkomsel representative stated that synergy with OTT platforms such as WeTV is a strategic step to provide a more complete digital experience for the community. “We hope that this program will not only bring happiness to the winners but also strengthen customer loyalty to Telkomsel’s digital services,” he said.
The ‘WeTV Bagi-Bagi Mobil’ program is expected to encourage more people to use legal and quality digital entertainment services. In addition, this initiative also shows how collaboration between content providers and telecommunications operators can provide real added value for customers, not just access to entertainment.
In the future, both companies are open to presenting similar programs on a larger scale as the community’s need for easily accessible entertainment increases. In this way, customers not only enjoy their favorite content but also have the opportunity to obtain various additional benefits that can improve their quality of life. (Put/E-1)