Crypto Platforms Increasingly Rely on Gamification to Drive User Activity

Competition among crypto asset platforms is no longer confined to security and ease of transactions. Industry players are also beginning to develop features that encourage user interaction with their platforms, including through gamification approaches.

One such approach has been implemented by Indodax through its DAX Rewards feature. The feature combines a series of missions and a points system that users can earn from specific activities within the application.

Indodax Chief Marketing Officer Aloysia Dian said the growth in the number and usage patterns of the platform has made user needs increasingly diverse.

“With more than 10 million members, we see that the needs and ways users interact are becoming more varied. Therefore, the user experience does not stop at safe and easy transactions, but also how to present a more engaging and relevant adventure. DAX Rewards is one of the ways we show appreciation for the various user activities within the application,” Aloysia said on Thursday (13/8/2026).

Through the feature, users can earn DAX Points from a number of activities, such as check-ins, daily missions, and additional missions. The points can then be used in a gacha game mechanism to obtain various prizes.

Aloysia said the feature was developed to increase user interaction with the various services available in the application. However, she stressed that activities on the platform remain related to investment decision-making that must be carried out responsibly.

“With this latest feature, we want to provide a more enjoyable experience through daily challenges and missions. The goal is to encourage users to explore the various features available while gaining additional benefits from activities they are already doing,” she added.

The development of gamification-based features is one of the developments in the competition among digital platforms, including in the crypto asset industry. This approach allows companies to drive user activity within applications, amid competition that previously relied more heavily on transaction services.

On the other hand, increased user activity needs to go hand in hand with an understanding of the characteristics and risks of crypto assets. This is relevant because interactive features and incentives can influence how users behave on the platform.

For the crypto industry, this development shows that platform competition is beginning to encompass aspects of user experience, in addition to security, transaction fees, asset variety, and service quality.