Crypto Platform Must Build Member Loyalty, Not Just Ensure Secure Transactions

The needs of users are no longer limited to just safe and easy-to-use transaction services, but also how to deliver an experience that can build sustainable user engagement and loyalty, while providing added value from every activity carried out within the application.

Indodax has implemented this by launching DAX Rewards, a gamification feature that integrates missions and a loyalty system into the application. This feature is designed to provide a more interactive experience for users in exploring the application, while providing added value through various missions that are completed.

Chief Marketing Officer of Indodax, Aloysia Dian, stated that DAX Rewards was developed as part of an effort to continuously improve the user experience while building a stronger relationship with users. “With more than 10 million members, we see that user needs and ways of interacting are increasingly diverse. Therefore, the user experience does not stop at safe and easy transactions, but also how to present a more interesting and relevant adventure. DAX Rewards is one of our ways of appreciating various user activities within the application,” she said.

According to Aloysia, the implementation of this feature is not merely about adding game elements to the application, but also about creating an experience that encourages users to be more active in exploring the various available features. This approach is designed without changing the core essence of investment, which is making wise and responsible decisions. “With this latest feature, we want to present a more enjoyable experience through daily challenges and missions. The goal is to encourage users to explore the various available features while gaining additional benefits from the activities they are already doing,” she added.

Through DAX Rewards, users can collect DAX Points by completing various activities within the application, ranging from check-ins to completing daily and additional missions. These DAX Points can then be used to play gacha and obtain various attractive prizes, including a collection of PSA 10 certified Pokémon Cards as one of the main rewards, as well as various exclusive holiday vouchers, an Apple Watch, PlayStation 5, MacBook Air, iPhone, and a Vespa.