Crypto Influencer Certification Deemed to Foster a Healthier Crypto Ecosystem

Jakarta, VIVA – The Financial Services Authority (OJK) has issued POJK Number 6 of 2026 concerning the conduct of information providers in the financial services sector, which includes provisions on the certification of financial and crypto influencers.

In response, industry players consider the regulation to provide clearer standards for influencers conveying information about crypto assets, so that the public receives more credible and accountable sources.

Aloysia Dian, Chief Marketing Officer of Indodax, said the regulation is a positive development for the crypto industry, which has grown alongside the increasing role of influencers and content creators as sources of information for the public.

“Over the past few years, influencers and content creators have become one of the public’s main gateways to learning about crypto assets and their ecosystem. Their role is significant in bridging technical information into something easier to understand. That is why it is high time this profession had clear and adequate competency standards, so that the information the public receives becomes higher quality and more accountable,” said Aloysia in a statement quoted on Thursday, 9 July 2026.

Under the regulation, OJK requires information providers or influencers to hold competency certification and knowledge in the financial services sector. OJK also stressed that investment education and recommendations can no longer be given carelessly, but must be backed by adequate competence and prioritise consumer protection.

According to her, certification is not intended to restrict creators’ space. On the contrary, the rules are expected to enhance the credibility of information providers while strengthening public trust in the crypto industry as a whole.

“More and more people are learning about crypto assets through social media. However, the flood of information also increases the risk of misinformation that can shape misguided perceptions among the public, especially when accompanied by calls to buy or sell an asset. With competency standards in place, the public is expected to receive more accurate education so they can make wiser investment decisions,” she said.

In addition, POJK Number 6 of 2026 also reinforces the responsibilities of Financial Services Business Actors (PUJK) who collaborate with influencers. In marketing activities, PUJK are required to ensure that influencers openly disclose working relationships, only promote products that have obtained licences, possess adequate competence, comply with personal data protection provisions, and convey information clearly, accurately, honestly, and without misleading the public.