Crypto Influencer Certification Deemed to Foster a Healthier Crypto Ecosystem

Jakarta – The Financial Services Authority (OJK) has established regulation POJK Number 6 of 2026 concerning the Conduct of Financial Services Sector Information Providers. One of its provisions regulates the certification of financial and crypto influencers. In response, business players assess that the presence of this regulation provides clearer standards for influencers in conveying information about crypto assets, ensuring the public receives more credible and accountable sources. Indodax Chief Marketing Officer Aloysia Dian stated that the regulation is a positive development for an industry that has grown alongside the increasing role of influencers and content creators as sources of public information. “Over the past few years, influencers and content creators have become one of the main entry points for the public to learn about crypto assets and their ecosystem. Their role is significant in bridging technical information to make it easier to understand. Therefore, it is time for this profession to have clear and adequate competency standards so that the information received by the public is of higher quality and can be accounted for,” Aloysia said in a statement on Thursday, 9 July 2026. Through this regulation, the OJK requires information providers or influencers to possess competency certification and knowledge in the financial services sector. The OJK also emphasised that education and investment recommendations can no longer be carried out carelessly but must be supported by adequate competence and prioritise consumer protection. According to Aloysia, the certification is not intended to restrict the space for creators. On the contrary, the rule is expected to enhance the credibility of information providers while strengthening public trust in the crypto industry as a whole. “More and more people are learning about crypto assets through social media. However, the rapid flow of information also increases the risk of misinformation, which can shape incorrect perceptions among the public, especially if accompanied by calls to buy or sell a particular asset. With competency standards in place, the public is expected to receive more accurate education so they can make wiser investment decisions,” she said. The regulation also reinforces the responsibilities of Financial Services Business Actors (PUJK) who collaborate with influencers. In marketing activities, PUJKs are required to ensure that influencers openly disclose their working relationships, only promote licensed products, possess adequate competence, comply with personal data protection provisions, and deliver information clearly, accurately, honestly, and without being misleading.