Crowd of 'Gamis Bini Orang' at Tanah Abang Market Ahead of Eid al-Fitr: Here's Its Origin

Ahead of Eid al-Fitr, residents are flocking to find new clothes at Pasar Tanah Abang in Central Jakarta. The ‘Gamis Bini Orang’ has become a best-seller. Detikcom’s observations at Pasar Tanah Abang on Wednesday 4 March 2026 show the SLG floor of the market as one of the busy locations for selling gamis. The models are varied, colours diverse, and some are showcased under the lamps. Among the lines of Muslim clothing there are names that catch attention: ‘Gamis Bini Orang’, ‘Gamis Menantu Idaman’, and ‘Bini Sultan’. The gamis are sold at prices ranging Rp 335-355 thousand. An employee from Gamis Aisyah Sini store says the ‘gamis bini orang’ started to gain attention when it went viral on social media. The Gamis Aisyah store at that time made promotional content for gamis with the soundtrack of a Nassar song. ‘Initially the wearer was “bini orang”, then the sound was Nassar’s song. The song is “Bini orang sungguh menawan”. Yes, initially it was just ordinary videos,’ Sindi said when met at Pasar Tanah Abang, Central Jakarta, on Wednesday 4 March 2026. The video also went viral; customers began mentioning the gamis with a curved lower hem as ‘gamis bini orang’. The name spread and stuck. ‘On TikTok. Then who mentioned it until, ’Oh, this is bini orang.’ Yes, women commented, ‘eh, this is gamis bini orang, how much?’ she explained. Sindi explained that the name ‘gamis bini orang’ began to gain traction around December 2025. Thanks to the name, gamis with similar designs became popular in the market. ‘Because women were drawn to the name, plus the material is good, and the cut is good and comfortable, and then everyone joined in,’ she said. She added that sales of gamis in her shop have continued to rise as Lebaran approaches. She said sales have increased up to threefold. ‘Quite different. The current version can be three packs, whereas previously there weren’t,’ she added. In addition, Toko Ratu Aisyah has now launched new products named ‘Gamis Bini Sultan’, ‘Gamis Menantu Idaman’, and ‘Gamis Mertua Series’. However, the three gamis are named by the shop owner himself. ‘All the same, only the motifs differ. The material is the same; some motifs are checks, others florals. There are striped designs. There are three motifs for Bini Orang. There is also ’Mertua Series’, ‘Menantu Idaman’, ‘Bini Sultan’,’ she said.