Creative Economy Workers to Gather at IP Expo Indonesia 2026
Jakarta, CNBC Indonesia - IP Expo Indonesia is returning this year to bring together the world’s most influential IP owners, brand holders, and creators in one place. IP Expo Indonesia is the ideal event for creative economy workers, in line with the rapid growth of intellectual property (IP)-based economies in Southeast Asia.
The event is organised by GDP Venture and dentsu Indonesia, and this two-day event will take place on 7-8 May 2026 at the Grand Ballroom, Hotel Indonesia Kempinski, Jakarta. IP Expo Indonesia 2026 arrives with a larger scale and deeper content.
For those who missed last year’s edition, this is a golden opportunity to join a platform where ideas transform into real partnerships. The event is specifically designed for brands and marketers who want to understand IP activation strategies for significant business growth.
The event combines two main pillars: an exhibition from IP owners and a conference area as a marketplace. The exhibition will feature 52 exhibitors from the entertainment, sports, and gaming sectors. In addition, it provides direct access for brands to the most sought-after IP in the market for licensing and collaboration needs.
The conference sessions will consist of 21 sessions over two days, thoroughly examining the role of IP in modern business—from content ecosystems to monetisation strategies. Speakers include global and local big names such as Sanrio and Toei Animation, Infia, Provaliant, and Sony Music Publishing Indonesia.
In addition, IP Expo 2026 also provides a platform for direct business interactions through Structured Business Meetings. This session facilitates one-on-one meetings between IP owners and marketers to explore partnership and licensing opportunities in a more focused manner.
VP Business Development at GDP Venture, Eva Soputan, said that currently brands are not just competing for attention, but competing to be relevant to their audiences.
“Given that audiences now have the freedom to choose the most relevant brands for them, they will naturally be drawn to things that have meaning, namely to stories and cultures they already love. IP brings that connection closer by creating emotional bonds that carry historical and community value. This is where creativity can connect, grow, and be sustainable. IP Expo Indonesia serves as a container that unites these elements, while also being a step towards a more connected and collaborative IP ecosystem in Indonesia,” Eva stated in an official release on Thursday (7/5/2026).
Meanwhile, Country CEO of dentsu Indonesia, Elvira Jakub, said that Indonesia has great potential in the IP economy, but the key is how creativity connects and becomes sustainable.
“Our role at dentsu is to help brands navigate this complexity for real business results. When brands and IP meet, we are not just chasing trends; we are creating waves of growth that make brands relevant and irreplaceable. At a time when brands increasingly rely on culture and fandom to stand out, IP Expo Indonesia 2026—our partnership with GDP Venture—serves as a crucial meeting point where IP transforms from an asset into a competitive advantage,” Elvira concluded.