Creative Economy Ministry: AI utilisation strengthens product competitiveness

The Ministry of Creative Economy is inviting the younger generation to utilise Artificial Intelligence (AI) to increase the added value of creative products and strengthen competitiveness in the digital era. Creative Economy Minister Teuku Riefky Harsya stated that the challenge facing Indonesia’s youth is gaining access to technology that can create business opportunities and prepare them to compete at the global level. “In line with President Prabowo’s Asta Cita, the creative economy is one of the new engines of national growth. Through this collaboration, we want to equip the younger generation with creative skills and AI utilisation so they can produce value-added works, create business opportunities, and be ready to compete globally,” the Creative Economy Minister said in a statement in Jakarta on Wednesday. Therefore, Teuku Riefky Harsya added, the Ministry of Creative Economy is collaborating with Indosat Ooredoo Hutchison (IOH) and Adobe through the ECHOES X GENSi programme to raise awareness of the creative economy while strengthening young digital talent, particularly among students and Indonesia’s youth. He said that with support from Indosat and Adobe, ECHOES becomes a channel to introduce creative tools and AI-based learning to the younger generation. “By combining the power of AI, creativity, and collaboration, we want to help the next generation of creators develop their potential to the fullest and make a real impact for themselves and their surrounding communities,” said President Director and Chief Executive Officer of Indosat Ooredoo Hutchison, Vikram Sinha. After successfully equipping more than 10,000 young Indonesians through digital literacy and creative learning programmes, this year GENSi targets reaching 15,000 young people across Indonesia. Adobe is also supporting the effort by providing technology, training, monetisation opportunities, premium access to Adobe Express, and Adobe Digital Academy learning materials that have been translated into Indonesian. According to Ben, the partnership between Adobe, Indosat, and the Ministry of Creative Economy aims to ensure Indonesia is at the forefront of the global creative economy.