Creative Economy Minister Supports Braze in Developing Indonesia's Digital Ecosystem

Minister of Creative Economy Teuku Riefky Harsya welcomed a visit from Braze at his office in Jakarta on Thursday (16/7) to explore collaboration opportunities for strengthening the digital transformation of Indonesia’s creative economy ecosystem. The partnership is set to focus on the ‘Grow with Braze’ programme, an initiative designed to enhance the capacity of creative economy actors and expand their access to global markets through digital marketing technology. “This collaboration with Braze must be carried out sustainably so that their technology and global network can strengthen the creative economy ecosystem, help business actors improve competitiveness, expand markets, and encourage the emergence of more national champions ready to go global,” Minister Teuku Riefky stated. Braze, a customer engagement platform, plans to provide 1,000 free certifications and technology support to help Indonesian creative businesses build more personal digital communication with consumers. The collaboration also includes plans for an international technology conference on 4 August 2026, which will feature Braze’s global CEO from the United States, with the Minister expected to deliver a keynote speech. Franz Sihaloho, Country Director of Braze Indonesia, expressed confidence that customer engagement technology can help Indonesian creative economy actors build stronger relationships with consumers. The meeting also discussed talent training, business optimisation for ministry-assisted enterprises, and Braze’s participation in the World Conference on Creative Economy (WCCE) 2026. The Minister was accompanied by Deputy for Digital Creativity and Technology Muhammad Neil El Himam, Director of New Digital Technology Dandy Yudha Feryawan, and Expert Staff Gemintang Kejora Mallarangeng. Braze was represented by Account Director Bakti Oetomo and CEO of PT Laju Omega Digital Deddy Wahyudi.