Creative Economy Minister: NIB policy for content creators provides business certainty and clarity
The Minister of Creative Economy, Teuku Riefky Harsya, stated that the policy requiring a Business Identification Number (NIB) for content creators can provide business certainty and legality for digital industry players.
“This policy is not intended to limit creativity, but rather to provide certainty and recognition for creators who have been conducting business activities professionally,” Riefky said in a statement received in Jakarta on Monday.
The NIB policy for content creators follows the issuance of the Minister of Trade Regulation Number 19 of 2026 concerning the Implementation of Trade Through Electronic Systems (PMSE).
Teuku Riefky added that the NIB obligation does not apply to all content creators. Creators with income below the Non-Taxable Income (PTKP) threshold are not required to possess an NIB.
However, for creators who have developed their creative activities into businesses that generate professional income, Riefky noted that this policy can clarify business legality, which is a crucial step in expanding business opportunities and strengthening competitiveness.
Riefky stated that an NIB also opens access to various forms of support, ranging from bank financing, People’s Business Credit (KUR), and investment opportunities, to training programmes, mentoring, business incubation, and various business development facilities provided by the government and other strategic partners.
Regarding the Indonesia Standard Industrial Classification (KBLI), the government, through BPS Regulation Number 7 of 2025 concerning KBLI 2025, has introduced business classifications that are more relevant to various digital creator activities, ensuring that creative activities are better recorded within the national economic system.
Under these regulations, creators who already possess an NIB based on KBLI 2020 do not need to revoke or re-register, as the issued business permits remain valid and in effect.
Adjustments to KBLI codes are only necessary if there is a change in the structure of business activities, as regulated in Joint Circular Letter Number 4.S of 2026.
Riefky mentioned that the Ministry of Creative Economy has held dialogues with several creator associations and digital industry players, including the Indonesian Content Creator Association (AKKI), the All-Indonesia Content Creator Association (AKKSI), and the Indonesian Historical Content Creator Association (AKKSINDO).
In this regard, the Ministry is striving to understand the perspectives and aspirations of the creator community and to ensure that this policy is widely socialised, given the development of digital creators as a vital driver of Indonesia’s creative economy.
“Therefore, the government will continue to strengthen socialisation and assistance alongside various stakeholders so that policy implementation can proceed inclusively, providing certainty for business actors, and supporting the growth of a digital creator ecosystem that is increasingly professional and globally competitive,” Riefky concluded.