Corporate Holidays Become Part of Building Productive Human Resources
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Corporate travel is now increasingly regarded as part of a company’s strategy in building more productive and engaged human resources. No longer just a recreational activity, corporate incentive travel programmes are increasingly utilised by companies to appreciate employees while strengthening team collaboration.
Globally, the business travel industry continues to show strong growth. The Global Business Travel Association (GBTA) projects that worldwide business travel spending will reach approximately USD 1.8 trillion by 2027, with the Asia-Pacific region being one of the areas with the fastest growth amid regional business expansion and increasing cross-border professional mobility.
Meanwhile, the Incentive Travel Industry Index report published by the SITE Foundation indicates that around 55% of global companies plan to increase budgets for incentive travel, reflecting growing corporate confidence in the effectiveness of these programmes in boosting employee motivation and loyalty.
Responding to this trend, Golden Rama Tours & Travel introduces Corporate Incentive Travel services, a travel solution designed to support employee reward programmes, team collaboration strengthening, and corporate culture development.
President Director of Golden Rama Tours & Travel, Madu Sudono, explained that more and more companies view travel experiences as a strategic investment in human resource management.
“Companies today increasingly understand that rewards for employees are not only financial but also through meaningful experiences. Incentive travel provides companies with opportunities to deliver experiences that strengthen team unity, increase motivation, and ultimately have a positive impact on organisational performance,” said Madu Sudono on Thursday (26/3).
Several industry studies also show that incentive travel programmes can have a tangible impact on employee performance. The Incentive Research Foundation notes that incentive travel programmes can improve employee performance by 18-44%, while strengthening loyalty and engagement within the organisation.
In Indonesia, the corporate travel trend is also developing, in line with the increasing need for companies to provide more meaningful and experience-based reward programmes. Various international destinations such as Japan, South Korea, China, and several cities in Europe are popular choices for Indonesian companies because they offer a combination of cultural attractions, strong tourism infrastructure, and facilities that support group activities and corporate events.
In line with this trend, General Manager of Communications & CRM at Golden Rama Tours & Travel, Ricky Hilton, emphasised that an experience-based travel approach is now key in designing effective incentive travel programmes.
“Travel now has a more strategic role for companies. Incentive travel not only provides memorable experiences for employees but also becomes a company investment to increase motivation, productivity, and strengthen inter-team relationships,” explained Ricky.
He added that current travel trends show a shift towards experiential travel, where trip participants seek more personal, authentic, and memorable experiences at the destinations visited.
To meet these needs, Golden Rama offers incentive travel services with an integrated approach, from trip planning, customised itinerary development aligned with company goals, to managing activities during the trip.
This approach is also reflected in the contribution of incentive travel programmes to company performance. In 2025, this segment contributed around more than 11% of Golden Rama’s total sales, indicating that this segment is one of the key drivers in the company’s business growth.
In addition to corporations, personalised incentive travel services can also be designed for individuals or private groups, with travel concepts tailored to each customer’s goals and preferences.
With more than five decades of experience in the travel industry and a wide global network, Golden Rama Tours & Travel is optimistic that incentive travel services can become a solution for companies seeking to deliver more meaningful reward programmes while supporting team and organisational development.
Looking ahead, Golden Rama Tours & Travel will continue to innovate in providing various corporate travel solutions that not only offer quality tourism experiences but also support companies in building more solid, collaborative, and competitive teams.