~CONVENTION AGENDA
~CONVENTION AGENDA
March 14, 2005
08.30 - 09.10 Report from the Organizing Committee, Gunadi Sugiharso (Co-Chairman of APMF - Indonesia)
Opening Speech from the Steering Committee Chairman, Senyon Kim (Chairman of Steering Committee APMF)
Opening Ceremony, Aburizal Bakrie (Coordinating Minister for the Economy - Indonesia) 09.10 - 09.40 Keynote speech, Jakob Oetama (Chairman & CEO of Kompas Gramedia Group, Indonesia) 09.40 - 10.20 Managing & Coping With Changes, Alan Rutherford (Head of Media, Unilever Worldwide, UK) 10.20 - 10.45 Coffee Break: 10.45 - 11.25 Is Creative Still in Control?, Paul Grubb (Regional Creative Director of Lowe Asia Pacific) 11.25 - 12.05 Media is the Lead Agency!, Marie-Jose Forissier (President & CEO of Initiative Worldwide, France) 12.05 - 12.35 Panel Discussion/Questions, Erik Meijer (Vice President, Telkomsel Indonesia) 12.35 - 13.45 Lunch Break 13.45 - 13.55 AdAsia Singapore - 2005, Eric Teng (Chairman AdAsia 2005), Singapore. 13.55 - 14.35 Measuring effectiveness of communications Brian Jacobs (Director, Milward Brown, London) 14.35 - 15.15 From Consumers to Return on Investment, Sheila Byfield (Global Head of Media Consumer Insight of Mindshare Worldwide) 15.15 - 15.45 Coffee Break: 15.45 - 16.30 Measuring All Communications Channel; Is It Possible and Feasible? - Ian Garland (MD Prodct. and Mktg Development Nielsen Media Research) 16.30 - 17.00 Panel Discussion/Questions, Ramachandran S (Head of Initiative Jakarta)
March 15, 2005
08.30 - 09.10 Changes and Challenges of the Indian Media Canvass, Pradeep Guha (Ex President, The Times of India Group) 09.10 - 09.50 Radio - Future & Survival of Radio. How It Will Cope with Developments of Other Media, J. M. Henderson (President & CEO of Research&Ratings, USA) 09.50 -10.30 Reaching the Out of the Way Consumers - Case Studies, Ashish Bhasin (Head of IMAG Lowe, India) 10.30 -10.45 Coffee Break: 10.45 -11.15 Panel Discussion/Questions, Eleanor Modesto (Head of Lowe Indonesia) 11.15 - 11.50 Media Development in Japan, Hiroshi Nakamura (GM Institute of Media Environment, Hakuhodo DY Media Partners, Japan) 11.50 - 12.25 Development of CCTV in China, Guo Zhenxin (Deputy Director CCTV China) 12.25 - 13.25 Lunch Break 13.25 - 14.05 Television - Strategy for Growth & Survival, Gregory Ho (Vice President SONY Asia) 14.05 - 14.45 New Technology/Digital TV, Thomas K. Choi MBA, BSAE (Asia Broadcast Network, HK) 14.45 - 15. 25 Interactive Solutions, Medium of the Future, Toru Koizumi (Deputy Director Interactive Communications, Dentsu, Japan) 15.25 - 15.45 Coffee Break: 15.45 - 16.25 Programming: Challenges & Opportunities, Sue Adams (Managing Director of Fremantle Media Productions Asia, Pte) 16.25 - 16.55 Panel Discussion/Questions, Nenny Somawinata (Indonesia) 16.55 Closing, Baty Subakti & Senyon Kim (Co Chairman & Steering Committee Chairman of APMF)