~CONVENTION AGENDA
~CONVENTION AGENDA
March 14, 2005
08.30 - 09.10 Report from the Organizing Committee, Gunadi
Sugiharso (Co-Chairman of APMF - Indonesia)
Opening Speech from the Steering Committee
Chairman, Senyon Kim (Chairman of Steering Committee APMF)
Opening Ceremony, Aburizal Bakrie (Coordinating
Minister for the Economy - Indonesia)
09.10 - 09.40 Keynote speech, Jakob Oetama (Chairman & CEO of
Kompas Gramedia Group, Indonesia)
09.40 - 10.20 Managing & Coping With Changes, Alan Rutherford
(Head of Media, Unilever Worldwide, UK)
10.20 - 10.45 Coffee Break:
10.45 - 11.25 Is Creative Still in Control?, Paul Grubb
(Regional Creative Director of Lowe Asia Pacific)
11.25 - 12.05 Media is the Lead Agency!, Marie-Jose Forissier
(President & CEO of Initiative Worldwide, France)
12.05 - 12.35 Panel Discussion/Questions, Erik Meijer (Vice
President, Telkomsel Indonesia)
12.35 - 13.45 Lunch Break
13.45 - 13.55 AdAsia Singapore - 2005, Eric Teng (Chairman
AdAsia 2005), Singapore.
13.55 - 14.35 Measuring effectiveness of communications
Brian Jacobs (Director, Milward Brown, London)
14.35 - 15.15 From Consumers to Return on Investment, Sheila
Byfield (Global Head of Media Consumer Insight of Mindshare
Worldwide)
15.15 - 15.45 Coffee Break:
15.45 - 16.30 Measuring All Communications Channel; Is It
Possible and Feasible? - Ian Garland (MD Prodct. and Mktg
Development Nielsen Media Research)
16.30 - 17.00 Panel Discussion/Questions, Ramachandran S (Head
of Initiative Jakarta)
March 15, 2005
08.30 - 09.10 Changes and Challenges of the Indian Media
Canvass, Pradeep Guha (Ex President, The Times of India Group)
09.10 - 09.50 Radio - Future & Survival of Radio. How It Will
Cope with Developments of Other Media, J. M. Henderson (President
& CEO of Research&Ratings, USA)
09.50 -10.30 Reaching the Out of the Way Consumers - Case
Studies, Ashish Bhasin (Head of IMAG Lowe, India)
10.30 -10.45 Coffee Break:
10.45 -11.15 Panel Discussion/Questions, Eleanor Modesto (Head
of Lowe Indonesia)
11.15 - 11.50 Media Development in Japan, Hiroshi Nakamura (GM
Institute of Media Environment, Hakuhodo DY Media Partners,
Japan)
11.50 - 12.25 Development of CCTV in China, Guo Zhenxin (Deputy
Director CCTV China)
12.25 - 13.25 Lunch Break
13.25 - 14.05 Television - Strategy for Growth & Survival,
Gregory Ho (Vice President SONY Asia)
14.05 - 14.45 New Technology/Digital TV, Thomas K. Choi MBA,
BSAE (Asia Broadcast Network, HK)
14.45 - 15. 25 Interactive Solutions, Medium of the Future, Toru
Koizumi (Deputy Director Interactive Communications, Dentsu,
Japan)
15.25 - 15.45 Coffee Break:
15.45 - 16.25 Programming: Challenges & Opportunities, Sue
Adams (Managing Director of Fremantle Media Productions Asia,
Pte)
16.25 - 16.55 Panel Discussion/Questions, Nenny Somawinata
(Indonesia)
16.55 Closing, Baty Subakti & Senyon Kim (Co Chairman
& Steering Committee Chairman of APMF)