Consumer Recommendation Initiative Enables Selected Orphanage Children to Learn Wildlife Conservation
Approximately 100 children from selected orphanages are learning about environmental conservation and biodiversity in an engaging manner at The Habitat Park, Jakarta. The children participate in zoo tours, mini scavenger hunts, informal discussions on wildlife conservation, and creative activities based on organic waste management.
Andry Adi Utomo, National Sales Senior General Manager of PT Sharp Electronics Indonesia, affirmed that the programme forms part of the company’s sustainable strategy. “We wish to ensure that the company’s presence delivers tangible positive impact for society,” he stated.
He further noted that consumer involvement through social media in the orphanage recommendation process strengthens inclusive and transparent governance aspects. “We involve the public to ensure this programme truly reaches the right targets and becomes a collective movement, not merely a corporate initiative,” he added.
From a corporate communications and reputation perspective, the Sharp Charity programme also strengthens the company’s social values in the eyes of stakeholders. Pandu Setio, Head of PR & Brand Communication at Sharp Electronics Indonesia, explained that the campaign was designed as a bridge between technology, empathy, and public participation.
“Through #KebaikanBerantai (Chained Goodness), we wish to transform digital interaction into tangible social impact. Social media becomes not merely a promotional space, but a collaborative space to spread care. This represents our integrated ESG commitment, where social and environmental values form part of our narrative,” Pandu stated.
The company views sustainability not merely as energy efficiency or environmentally friendly product innovation, but as building a future generation with social concern and environmental awareness. The ten selected orphanages will receive packages of basic necessities and Puremagic series ES-T79SJ washing machines featuring Hijab Mode.