Consumer Data Management: The Key to Business Performance in the Personalisation Era
Amid increasingly complex data management challenges, many companies remain trapped in collecting data without clear utilization. The condition of ‘data-rich but insight-poor’ means business growth potential is often overlooked. In response, transcosmos Indonesia (TCID) in collaboration with MoEngage held a strategy-sharing session entitled ‘Monetizing Customer Data: Turning Insights into Revenue and Measurable Business Growth’ through the transTalk forum in Jakarta on Monday, 18 May 2026.
The session stressed that data personalisation is no longer merely a value-add but a new standard for winning customer trust. Through an integrated consumer data management approach, transcosmos Indonesia demonstrated how data obtained from various sources can be consolidated into a strategic asset with measurable impact.
Vice President Director of transcosmos Indonesia, Ardi Sudarto, explained that the company’s main focus is to provide solutions that bridge data, strategy, and business execution.
‘Customer Data Management services at transcosmos Indonesia are not just about technically collecting customer data. We act as a strategic partner to ensure the orchestration of data aligns with the company’s business goals, from triggering sales to reinforcing end-to-end customer loyalty,’ Ardi said.
Many industries today still face fragmented data signals within siloed systems. This condition often leads to less accurate business decision-making.
To address this, transcosmos Indonesia introduced supporting infrastructure via a Customer Data Platform (CDP) to consolidate customer profiles, and a Customer Engagement Platform (CEP) to activate personalised campaigns across multiple touchpoints.
A real-world implementation of this strategy has been demonstrated with one of Indonesia’s largest FMCG brands. By effective data management, the brand’s culinary digital platform recorded a surge in active users of up to 160%. In addition, user-generated content (UGC) contribution growth skyrocketed by 345%.
Country Manager MoEngage Indonesia, Roy, stated that one-size-fits-all communications are no longer effective in today’s market. ‘Through our customer engagement platform powered by Merlin AI, MoEngage has helped many brands enhance engagement with customers. This capability enables brands to deliver real-time personalised interactions, which not only accelerates the conversion cycle but also boosts Customer Lifetime Value (LTV) and ongoing retention,’ Roy said.
Through this collaboration, transcosmos Indonesia and MoEngage are committed to continuing to empower companies to maximise the value of every customer data point to drive more resilient, efficient, and measurable business growth.
For reference, transcosmos Indonesia is a subsidiary of Transcosmos Inc. of Japan, established in 1966. The company focuses on delivering integrated services to support clients’ business aspects, including Customer Experience (CX) technology and digital business. (H-3)