Connecting the Global Tourism Industry: YeePay Builds a Bridge between China and the International Aviation Market
Berlin, (ANTARA/PRNewswire) - From 3 to 5 March 2026, ITB Berlin, the world’s largest tourism industry trade fair, will celebrate its 60th anniversary by hosting more than 5,600 exhibitors from 166 countries and regions, nearly 97,000 industry practitioners, and over 400 experts who will discuss the latest global trends through more than 200 forums.
China’s tourism market remains one of the main drivers of global growth after recording 697 million outbound tourist visits. On the other hand, the flow of domestic Chinese tourists travelling abroad is projected to exceed 220 million in 2026. Amid the rapid growth of two-way cross-border travel, advanced and compliant cross-regional transaction capabilities have become an essential need for airlines, OTAs, and global tourism partners.
At ITB Berlin, YeePay launched its integrated Global Corporate Account transaction solution. With more than 20 years of experience in China’s aviation and travel sectors, YeePay partners with all Chinese airlines and nearly 10,000 OTAs, and operates a secure and compliant cross-regional payment network in more than 200 countries and regions, with support for more than 100 currencies.
This integrated digital solution addresses various major challenges in the tourism industry, both for Chinese airlines expanding globally and for international airlines, OTAs, and tourism companies seeking to enter the Chinese market. The solution provides an integrated transaction flow, from account opening, funding, payments, reconciliation to transaction settlement, while overcoming obstacles such as slow cross-regional transaction settlements, high foreign exchange costs, regulatory complexities, and local market access barriers. Several international airlines at ITB Berlin expressed interest in expanding cooperation, with one European airline stating that YeePay’s solution also facilitates official access to the Chinese ecosystem and accelerates market expansion.
As ITB Berlin’s 60-year legacy reflects the transformation of the global tourism industry towards full connectivity, YeePay—a transaction solution provider rooted in China and serving the global market—supports international aviation and tourism industry players by reducing cross-regional costs, improving capital efficiency, and simplifying international transaction settlement processes, to drive the next phase of growth in the global tourism industry.
SOURCE YEEPAY