Collaboration with Airlines Opens New Opportunities for Businesses to Reach Tourists
Various collaborations between airlines and partners in the lifestyle and culinary sectors are increasingly delivering a more complete travel experience for passengers. These collaborations not only provide additional benefits for customers but also bring positive impacts for partners through increased exposure, visitor traffic, and customer loyalty.
One of the collaborations that has brought positive changes to the lifestyle and culinary sectors is boarding-pass redemption at merchants. This approach is described as easier and more practical for lifestyle and culinary partners.
One partner that has felt the positive impact is Café del Mar Bali. The Head of Marketing at Café del Mar Bali, Rio Fransisco, said that customer response to the collaboration so far has been very positive.
“Many customers feel that the programme offers added value to their travel experience. So it is not merely a discount when visiting Café del Mar Bali, but they feel they are getting an additional, special experience after the journey,” Rio said.
The collaboration between the airline and the lifestyle and culinary sectors includes the PASplus programme, a programme where Pelita Air customers can enjoy a range of exclusive benefits at Café del Mar Bali or other partner venues simply by showing their boarding pass, from a 15% discount to a free daybed facility with a value of up to Rp500,000 to Rp3,000,000.
According to Rio, the ease of the process is one reason the programme is popular with customers. “Customers simply show their boarding pass without a complicated process and immediately receive a special privilege,” he added.
The collaboration is also viewed as successful in attracting new visitors while expanding Café del Mar Bali’s target market reach.
Similar positive impacts are felt by Eksposed Cafe Makassar located at Sultan Hasanuddin Airport in Makassar. The owner and CEO of PT. Arumahira Kuliner Indonesia, Riska Namirah, said that customers gave a very good response to the PASplus programme. “Passengers can immediately feel the benefit even after check-in and before flying with the price reductions offered simply by showing their boarding pass at our outlet,” Riska explained.
She also added that the programme has helped create new repeater customers. Many customers who had previously enjoyed the PASplus benefit return to Eksposed Cafe each time they travel using Pelita Air.
Most Eksposed Cafe customers learned about PASplus from staff at the outlet during ordering or payment. The approach was deemed effective in increasing customer awareness of the available benefits.
Going forward, both partners hope the collaboration with Pelita Air can continue to develop into a more holistic travel experience.
Through collaborations with various partners in the lifestyle and culinary sectors, airlines are increasingly delivering travel experiences that are more valuable to customers while supporting the growth of partner business ecosystems across destinations.