Coca-Cola launches campaign

Coca-Cola launches campaign

JAKARTA (JP): Coca-Cola have launched a new advertising
campaign called Teguk Lagi, Semangat Lagi! (drink again and be
spirited again), in a bid to boost sales during the economic
crisis.

Coca-Cola Indonesia's Deputy Marketing Director Titie Sadarini
said on Saturday that the new campaign was developed specifically
for the Indonesian market. She said that the campaign had drawn
on the experience of Coca-Cola's marketing strategy in the United
States during the depression of the 1930's.

"The new campaign communicates that Coca-Cola not only makes
you feel physically refreshed but more importantly provides an
emotional uplift which helps Indonesian consumers face the
challenges of everyday life during the crisis. We are confident
this new advertising campaign will enable us to strengthen our
connection with consumers in 1999," Titie said.

Titie claimed that Coca-Cola's products, which were first
introduced here in 1932, are currently sold in more than one
million outlets throughout the country. (gis)