Coca-Cola fully aware of environment

Coca-Cola fully aware of environment

The Coca-Cola system in Indonesia lets its actions speak
louder than words on the issue of protecting the environment.

The company's 12 bottlers in Indonesia have launched a number
of programs aimed at increasing environmental awareness among
employees and the general public.

"We consider the protection of the environment to be a major
concern, particularly in Indonesia and the Asia-Pacific region,"
says John Brady, Managing Director of PT Coca-Cola Indonesia.
"The Coca-Cola Company is always one of the first to take a
global approach to environmental problems. Our efforts, while
global in scope, are executed locally in ways that are meaningful
to the local community."

Coca-Cola in Indonesia is pro-active when it comes to
introducing the most environmentally friendly technology at its
production plants. With green awareness currently a dominant
topic in Indonesian business, several bottlers are looking to the
home front for the most appropriate technology.

Coca-Cola Tirtalina, the bottler for Kalimantan, West Java and
East Java, as well as Bali, is pushing ahead with waste water
treatment plants in all key locations. A new waste water
treatment plant, designed by Indonesian environmental specialist
PT Tirtakreasi Amrita, is already on stream in Bali.

The plant, which cost US$400,000 to construct, uses a
biological processing system which includes aeration to sift
waste water mass, neutralize the PH content of the water and
empty treated water into a fish pond.

A plant in Surabaya, East Java, opened in Surabaya last week.
East Java Governor Basofi Sudirman praised the waste water
treatment plant as a benchmark in industrial concern for the
environment and one which other companies should follow.

Another plant in Bandung, West Java, will be in operation
before the end of the year.

"I believe these plants are important because they set a good
example for other companies involved in the industrial sector,"
says Daryono, Group Technical Development Manager. "They show
that Indonesia can find the environmental know-how in its own
back yard."

The waste water treatment plant joins four others in
Indonesia. A US$300,000 plant using an aerobic system to treat
waste water was established by North Sumatra and Aceh bottler PT
Coca-Cola Pan Java bottling company. Advanced technology is also
used in the PT Coca-Cola Indonesia concentrate plant in
Cilangkap, West Java, the Coca-Cola Pan Java plant in Central
Java, and another plant completed in October 1993 in Jakarta.

Contests

Coca-Cola bottlers in Indonesia hit on a novel idea to launch
the new marketing theme of Always Coca-Cola and at the same time
instill concern for the environment in youngsters when they
organized children's art contests in Yogyakarta, Central Java,
and Denpasar, Bali, two of the country's most renowned cultural
cities.

In the first of what are slated to be annual events, contests
drew students to participate on the theme of "How to Keep the
Environment Clean" in 1993. Children in Yogyakarta colored their
images on individual canvases but in Bali a 350-meter canvas
stretched around the city square. Each child was allocated a
section and by the end of the day the canvas was adorned with a
stunning array of colorful images. The Bali canvas is believed to
be the world's longest painting devoted to the theme of the
environment.

Last year, the Coca-Cola organization in Indonesia also
planted more than 50,000 trees across the nation, including 5,000
to Jakarta's Green Project, which was aimed at planting one
million trees in a nationwide drive.

Vince Monterola, Managing Director of Jakarta bottler PT Djaya
Beverages Bottling Company, said the donation signified the good
relations between Coca-Cola and its customers. He added that
employees of the various companies will take care of the trees,
which have been planted throughout Jakarta, for at least six
months.

Coca-Cola bottlers in Jakarta also took part in a mass cleanup
of debris at the Sunda Kelapa Island the same year. The
environmental sweep was organized by the United Nations office in
Jakarta and Lembaga Swadaya Masyarakat, a non-profit community
organization.

Coca-Cola bottlers also pay attention to proper disposal of
garbage. Chairman of PT Coca-Cola Tirtalina Bottling Company
Edi Kowara personally presented 50 garbage cans to the Bandung
City government to assist them their efforts to keep the City of
Flowers clean.