'CNN' at Shangri-La hotels
'CNN' at Shangri-La hotels
HONG KONG (AFP): CNN International said yesterday it had sealed a three-year deal with Shangri-La Hotels and Resorts that will bring CNN telecasts into 12,000 Shangri-La guest rooms in Asia.
Most Shangri-La hotels were already receiving CNN, but the agreement expands the U.S. all-news network's reach to include Shangri-La hotels in China and Indonesia, where authorities have been wary of foreign satellite broadcasts.
In a statement, CNN said the agreement with Hong Kong-listed Shangri-La will give the hotel chain promotional spots on CNN's international broadcasts and access to its frequent-traveler database.